Last updated on July 6th, 2018
The importance of mobile apps for businesses can be gauged from the fact that 87% of mobile users spend their time on apps rather than their web browser. According to an estimate, nearly 269 billion apps will be downloaded in 2018.These stats highlight the significance of having a killer mobile app design for your small business. People use apps for everything right from shopping for their favourite brands to placing meal orders.
Increasing number of small businesses have mobile apps. Your business too needs an app to promote your products or service on mobile devices. Mobile app design is essential due to the fact that most of your potential consumers like to use apps to browse and purchase products or services.
However, merely putting a mobile app on the users’ phone screen is not going to convert them into customers. After scanning your app, the user experience counts a lot for the success of your business. If your app has issues regarding navigation, hierarchy, images, downloading, etc., then such a poor experience will desist them from buying your products.
If your app is not driving traffic, generally the fault is in its inability to provide a memorable user experience. It might be that your mobile app design is not trendy, meaning that some latest key features are missing from the design. So, if your business app is not working on expected lines, redesign it with new user-friendly features.
With the changing requirements of businesses and customers, the designers come out with many new solutions in the form of mobile apps. The emphasis is to make the apps user-friendly. New ways to incorporate navigational buttons and other features are being invented and implemented every year.
Here Are Top 8 Mobile App Design Trends 2018
01. Designing For Bigger Screens
The new generation of over sized smartphones and phablets come in bigger screens as people want to use more visual content on mobile devices. This is the reason that the phablet market is expected to grow by 36% until 2018 as compared to a growth of just 4% for smaller smartphones.
But mobile app design for larger screens has its own challenges. Some changes have to be made in UI/UX and navigation. Moreover, only less than a fourth of the screen area is in the range of the comfortable reach of users’ thumb. For Example, iPhone 6 Plus has a wider screen, most of which is not easily accessible to the users’ thumb. So, designing of apps for bigger screen is a trend but comes with its own challenges.
02. Simplified User Interface
The app designers have the inclination towards creating simplified user interface. They understand that the interface should be simple and clear for better functionality. Most of the UI designs are flat designs to suit digital screens. The salient features of simplified UI include:
- Clarity and functionality of the UI
- Taking advantages of digital screens
- Elements of minimalism taken in UI design
- Blank screen space
Make sure that you keep your user interface simple to create user-friendly mobile app designs. Simplicity is in fact a common characteristics of all graphic designs such as a logo design.
03. Swiping Is The Main Gesture
Another mobile app design trend to be watched in 2018 is further improvements in the swipe feature. The mobile phone screen already have swipe feature but there is a scope for the improvement. The buttons were too small to tap in the early years of the app designs. Now the buttons are large enough to swipe them easily. New trends in the swipe feature are likely to include:
- The designers may take inspiration from card-based feeds in Pinterest board and Twitter
- They may combine the features of card layouts and universal swipe
04. More Navigational Options
Easy and creative navigational buttons is the new app trend that the designers are picking fast in 2018. Clear navigation through apps is the key to a successful app design.
Here are some of the salient feature in this design trend:
- More navigational options such as vertical, modular and horizontal, hidden navigation and parallax scrolling
- Navigational button that appears on the screen for sometime and disappears on prolonged inaction
- Modular scrolling to scroll through rows of information
- Infinite scrolling for mobile applications having huge amount of data and content
- Parallax scrolling for intuitive navigation
05. Dynamic Functional Animation
One of the most popular app design trends gaining momentum in 2018 is creating dynamic and functional animation, which are eye-catching elements. These app designs are particularly useful for creating outstanding designs to draw attention and for improved user experience. So, animation is no longer restricted to the games and has now entered the realm of mobile app designs. The designers will use the animation feature also to:
- Illuminate navigation
- Zoom in and out content
- Confirm a user’s action
- Make app experience dynamic
- Providing a direct visualization effect
- Desirable due to parallax design and HTML5 animation
- Enhanced user experience
Functional animation is surely one of the major mobile app design trends you should follow in 2018.
06. Storytelling And Branding
Most of the businesses are recognizing that their mobile apps can play a key role in creating a meaningful and long lasting relationship with customers. Keeping this in mind, they are creating mobile app designs that tell a brand story. Such designs are specially helpful in creating a loyalty program and to build a solid customer base. Illustration and graphics are being increasingly used to tell a brand story.
- The emphasis on storytelling and branding is on
- Delivering the user a customized app experience
- Giving the users a relevant and local experience
- Using new technologies such as that used in Apply Pay
- In the coming months, branding and storytelling is going to be the main concern of the mobile app designers
07. Scalable Typography
Typography is a key player in designing creative mobile apps in 2018, after it took a backseat and was overshadowed by other design elements such as color and navigation. But the emphasis will be more on using scalable typography, especially after Apple launched iOS 7 and the Helvetica Neue. Scalable typography is a key features of the new startup mobile app designs.
Recently, Apple created and launched a new typeface San Francisco, which was created specially for its Apple watch apps. Besides being scalable, the typography will also have an impact on the appearance of the app interface and overall design. Most of the scalable typeface are bold and big with a lot of negative space.
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08. Fresh Color Palettes
In colors, the new trends in mobile app designs will lay emphasis on using fresh colors. So far, the designers were using minimalist color schemes that went along with a lot of white space. The new color scheme come with light and dark backgrounds. You will also notice fresh colors incorporated in website design also.
So, these are our mobile app design trends for 2018. You should take inspirations from these tends only to come out with unique but user-friendly designs. When creating a mobile app design, make sure that you understand the client’s business and brand message. All the design elements such as colors, fonts, images, symbols, text etc. should sync with the brand personality. Make sure that you go through the client’s design brief and ask relevant questions to know more about the business and its target audience.
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Mobile app designs that will dominate in the year include storytelling, designing for big screen, dynamical functional animation, scalable typography, and more navigational options. These trends will aim at giving a better user experience to target customers.