Last updated on August 20th, 2019
Minimalism is an artistic movement initiated in the 60s. Like many other artistic movements, designs, have been influenced by it. But the obsession with minimalism in web page design seems not to stop for all the benefits offered by this peculiar style.
Minimalism consists of reducing composition to its most essential elements. This feature of minimalism has made it popular for web page design and interface design in applications. Since it forces you to weigh only the most essential elements, it is perfect for web page design as we know it today, where the need for sites to be seen on mobile devices is increasing every time.
It is quite likely that you have seen dozens of websites with minimalist aesthetics, even if you have never designed in this style. In this article, we mentioned 5 compelling reasons to use a minimalist web page design that, at the same time, would explain the growing popularity of this style.
5 Reasons To Choose A Minimalist Web Page Design
Improve Site Readability
It is well known that one of the habits of reading on the web is to avoid the complete reading of certain content. On the contrary, it is desired to locate specific information quickly so that the entire page is quickly searched for that information.
In some cases, the user already knows where to locate certain information such as a contact telephone number or address: these are data that are usually found in the footer, for this reason, users will search there first. In other cases, they help with the menu sections or the titles found on the page to quickly find out where the information they are looking for is located.
Consider this habit of reading is of great importance to web designers. And in fact, only this factor can determine much of the web page design as we know it today.
To ensure that the users can find the information they are looking for more easily, the site must be properly organized. Additionally, there are several ways to optimize the readability of your content. But the minimalist design could be a direct solution. Since only the essential elements are placed in the design, there are no distractions and it is easier for the user to find what they are looking for in a website.
Allows Easy Navigation
Navigation is another essential element in a website. This is another way for the user to find information: by going directly to the section where it is most likely to be located.
In order to create good navigation, it is necessary that the site has been properly organized, as well as taking into account the elements with which the user can interact. The menu bar, in many places, usually has a different color to make it stand out from the rest but it is not always an infallible technique. Often, the menu bar can be overshadowed by backgrounds with video, animations and stunning images.
However, this is a situation that cannot be given with the minimalist web design since there is a large amount of blank space. It is this space that helps the user to differentiate each element that is part of the web page design. Ensure you meet with top web development companies for minimalist web page design.
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Highlight Your Content
By minimizing the use of colors and textures on a website, it looks cleaner. By using blank spaces, you improve the readability of all the elements, both text, and images. Designing in an environment of this style allows all the elements to “breathe”, that is, there is a considerable blank space between each element.
And this is the main secret of all minimalist design: understand how to work with blank spaces. If there are many blank spaces the website may look empty or incomplete. There must be a precise amount of blank spaces for the user to feel that the design was intentional and not an error.
By learning to work with blank spaces and in a space where there is a minimum of elements, you can really make the content stand out. The minimalist design turns the content of your site into the real protagonist. It is a coincidence that this style is widely used in online portfolios.
Express Professionalism And Balance
By using different colors, textures, illustration designs, and patterns for your site, you can achieve a site that looks a little more creative, fun and picturesque, incorporating all these elements at the same time may not be a great idea. If all these different elements are already captivating, then there is no balance and there will be constant competition for the attention of the users.
By using minimalist design, you avoid a possible situation like the one described previously. Using minimalism, you can make the content of your site really stand out, being an ideal option for online portfolios. Adding a little color in certain areas or choosing a more peculiar font can give that creative and fun touch you want to your site. All this, while continuing to look professional in the eyes of your potential customers.
Improves The Way In Which Users Process Information
By containing a smaller number of elements, the site not only looks more professional and cleaner but is also better organized. This feature allows users to navigate more easily, find important information more quickly and have a good user experience, considering that the minimalist design has been applied correctly.
All these benefits allow the whole site to be easier to process for users. As you should know, visual information is processed more easily by the brain than other types of information. A website is much more visual. However, the text continues to be an important part of it. Without other distracting elements, it is much easier to transmit a certain message to an audience and minimalism in web design has just this purpose. You got to keep these factors in mind when you try come up with website design ideas.
Quicker Loading Time
For any website that intends to do business successfully, it is important that it loads quickly. If a website is visible on the top page ranking on search results and takes time to load, the visitor will become restless and leave the site. That will result in the loss of potential consumers as they will migrate to your competitors’ sites that load faster. Various studies have already showed that higher loading times lead to higher bounce rates too. People do not wait for site to complete the loading process.
An advantage of minimalist web design is that it has very few design elements such as images and videos. That helps a lot in loading a web page quickly. Most minimalist pages have a white page with some text. The designer can introduce more elements in the inner pages. So, make sure that the home pages and other landing pages load faster and so design them with minimal elements.
Search Engine Optimisation helps search engine bots crawl through a web page in a clean and easy way. If that happens, the bots can rank the page higher on the search results for viewers.
If the page is cluttered, bots will find crawling through for ranking the page. Remember that a SEO-friendly web page is also the one that loads faster.
Would you like to change your web page style frequently? The answer from many business owners will be a clear no. This is because visitors build some kind of attachment with a website design that they visit regularly. You should not change your web page style and design. It helps in building a trustworthy brand identity as well.
Minimalist web design is all about keeping the pages simple. Such pages are useful to the visitors to find out the information quickly. So, the design is timeless. You can safely keep the same page design for years. All you need to do is to just make some changes here and there. That is enough to keep pace with the changing time after some years. The design will still look familiar to the regular visitors.
Have A Responsive Website
When people use smart phones to search and shop, your website design must be responsive to the small screens. If your website still is mainly for desktop users, then you are already loosing tons of potential customers.
Minimalist design lets the designers have the flexibility to create responsive pages. When your web page layout is simple with only a few straightforward pieces, it will create problems on mobile platforms.
Another reason for preferring minimalist web design is that it does not require more time and money for maintenance. This is mainly due to the fact that there is a simple and clear path for web development.
Therefore, maintenance of such pages takes only a small time and money. A web developer has only a few static content elements to deal with. There is no need for constantly updating the site design.
The minimalist design applied to the web is not a trend that was born this year. It is gaining more popularity every day due to all the benefits it offers. Of course, minimalism must also be consistent with the values of the brand. So it is definitely not the style that all websites should acquire. Ensure you meet with top web development companies for minimalist web design.