Last updated on December 6th, 2019
Small business owners must have impressive logos that can present their new products or services in a positive light. The logos should also be able to project their business as a trustworthy brand. Whether you run a small travel company or a fancy established one, you need an impressive travel company logo design to win credibility in the market. But many businesses cannot afford an expensive graphic designer. Still, they can get a professional logo design through design contests.
Crowdsourcing has emerged as a dependable source of graphic designs for small and medium businesses. They can get all types of designs such as logos, brochures, business cards, stationery, packaging and many others from crowdsourcing.
In fact, even big companies are also using this tried and tested way of sourcing many designs. This is because you access many new design ideas, which enables you to settle for a better logo and other designs.
Designhill is one of the leading crowdsourcing site that serves as a meeting ground of business owners and graphic designers. Dozens of small and medium businesses including startups visit this site to get their graphic design works done from talented designers. This site has hundreds of graphic designers who look for new work. They try their best to come out with unique design concepts to win your prize money.
All you need to do is to launch your logo design contest if your business requires a new logo. You can also get your old logo redesigned. Responding to the contest, many designers will submit their work to you, which means you have many logo design choices to make. You can then ultimately settle for a logo that you find attractive and worthy of representing your brand.
In one such case, a tour & travel company got its impressive logo from Designhill. The company was looking or a logo that can do justice to its tour and travel business. They wanted a logo to express their business message as well as build a brand image.
Let’s Take A Look At The Tour And Travel Company Logo Design Contest
01. Response
The client received a good response to the logo design contest. A total of nine designers showed interest in the contest. They sent design entries to the client for reviews. Because each design idea was unique, it was not easy to select one winning design.
Overall 9 designers responded to the contest and submitted 51 entries during the course of the contest. This means that each designer submitted an average of over five entries which says all about the efforts they put in the contest. The company also was active in interacting with the designer and offered feedback to them on submitted travel company logo designs.
Finally, the company found the anchor design of the logo best to represent its tour and travel business. The designer S-infinity was the winner of the contest. The designer was awarded with the first prize of $299.
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02. About The Logo
The winning logo is an anchor shape design. Since the company deals in services related to tour and travel, the designer thought it fit to incorporate the anchor as a main element in the logo. The anchor is a conventional symbol for traveling. The designer exploited the emotions associated with this symbol to promote the company through its logo.
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The logo has two anchors. One is the front anchor in white and the other is a blue anchor. This way, the viewers get the impression as if the anchor is oscillating. The logo is in oscillating form with one shade of the anchor being still and rooted while the other slightly on an upward swing, indicating the momentum the organization has gained in its business. This in turn becomes the symbol of traveling from one destination to the other.
The anchor is also a good symbol to convey the company’s dependable and stable tour and travel services. A business slogan catches our attention. The slogan is ‘Seven Seas‘ – these letters are designed in a casual manner indicating the mood of enjoyment that a traveler experiences during a journey.
03. Provide Adequate Design Brief
The logo design contest holder’s design brief is the most important information for a graphic designer. The client has given the clues about the design. The designer will read the brief carefully to know your precise design requirements. Make sure that you give information about the target customer and industry.
Sometimes, a design brief provides only an insufficient detail about customers and markets. So, the designer has to do some research about the company’s business, products or services, and target market. Most importantly, you should compare the logos of your competitors. This research will help you come out with specific details about your logo in the brief.
Make sure that the color and typeface etc choice that you made in the brief are in line with your website design and other graphic materials. This is important to maintain brand consistency across all of your marketing materials.
04. Pick A Higher Pricing Package
If you want many more designers coming to your logo design contest, offer them an attractive prize money. So, pick a higher amount of pricing package of the crowdsourcing site. With little more money invested, you will get dozens of more logo design entries and unique concepts. That is helpful in accessing more design ideas for your logo.
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05. Be In Touch With Designers And Give Feedback
It is important that you consistently be in touch with your designers. Many designers will respond to your design contest. That means you should be prepared to dedicate some time out of your busy schedule to trace the progress on your design. Many designers will be asking for review of their work. They will submit their designs to you for suggestions.
A trick to guide them is to mark two to three designers whose logo work you are finding interesting. Pay more attention to their designs and guide them by suggesting the improvements you think they should make. You should be encouraging those select designers.
06. Get Recommendations
If you are not sure which of the design entries is the best suited to your business, get recommendations from your peers. Ask your friends for advice. You can also put those logos on your social media page and request your followers to rate the designs. This helps you know how people will respond to the logos.
So, launch your logo design contest on Designhill, which is known for unique features to help business owners get attractive logos and other designs. At this marketplace, your entire money is safe and secure. If you do not like the design entries, you can ask for refunds under the site’s 100 Money Back Guarantee policy.
Conclusion
The tour and travel company got its winning logo design from the design contest it launched on crowdsourcing site Designhill. The client received many design ideas from logo designers. Timely feedback to the designers helped and encouraged them to come out with their best efforts. The client finally approved the anchor logo design as the winning design.
