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Ultimate Font-Pairing For Building Your Brand

by Alice Jackson Tweet - in Brand Identity

Font Pairing

Last updated on October 13th, 2023

Don’t know about the best font combinations? Best font pairing is crucial for creating great designs, but choosing great fonts ain’t an easy task. It’s a dark art that only a few can master. In this blog, we will explain the fundamentals of pairing different fonts. You can use these combinations to boost legibility and visual clarity in your designs. Of course, you can use a font matcher tool to create some eye-catching typeface combinations.

The websites you browse on the Web haven’t been put there without a solid plan. The heading, subheadings, its body copy, and whatever you see follow a pattern. There is science behind their application on a website that resonates with your brand’s message.

Before a potential customer starts reading a message on your site, sees your logo design or infographic, or turns over the pages of your business brochure, the font styles you’ve used speak volumes about your brand. Each used font has a different personality as well as visual appeal. They can leave a strong effect when combined with other typefaces.

Choosing Suitable Fonts For Your Brand

But how would you choose fonts suitable for your brand? How would you find typefaces that can communicate your brand’s message to the customers? Well, choosing the right font is an intricate task.

You want to pick something that visually symbolizes your business. For example, you would never go with a decorative font for your financial company. It is because such fonts won’t suggest trust but creativity. Likewise, a creative agency would never go with a serious font type.

Remember, Thomas Watson Jr., who said, “Good design is good business.” It simply shows the best font paired with other design elements is vital for any business. If your design is good, people will keep coming; if it’s not, they will keep choosing other brands instead of yours.

What is the font pairing?

When you design brand assets, having an idea about different font types comes handy. Font pairing is a set of complementary fonts. Combining them provides you with fonts that you can use in the head and the body of a brand asset. The pairing provides a little contrast but with no conflict at all. They complement each other and visually add to the brand identity.

Here Is A List Of Unique Font Pairing Examples That Will Inspire You For Your Next Project

01. League Spartan + Libre Baskerville Font

Our font combination list starts with League Spartan and Libre Baskerville fonts. Having strong structure as well as a geometric form, League Spartan contrasts well with Libre Baskerville font. You can use serif fonts for the body copy, which makes compact information readable.

League Spartan + Libre Baskerville Font

02. Serif + Sans-Serif Font

We all know that Serif font has a classy and high-end look. In the newspaper or print media fraternity, it is the widely used typeface while Sans-Serifs are the best fonts for logos. Combining them creates a crisp and clear effect. These fonts boost readability and reader’s effectiveness. The serif vs. sans serif reading will give you more clue about it.

Serif + Sans-Serif Font

03. Archivo Black + Archivo Narrow + Arialle Font

Archivo black is a bold rounded font which when combined with its own typeface families like Archivo Narrow and Arielle, creates an eye-catching font combination. They aren’t just readable but create a strong visual identity.

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04. Julius Sans One + League Gothic + Josefin Sans

With broader baseline and fine strokes, Julius Sans One makes one of the best display fonts around. Josefin Sans having the same features works best for the body content. The use of League Gothic brings the needed contrast between the two.

Julius Sans One

05. Libre Baskerville + Libre Baskerville Regular

There is nothing scary in using just one typeface across all your brand identity. The font’s style variants are great for heading, and the body copy. It allows better readability on the screen.

Libre Baskerville

06. Cooper Hewitt Bold + Cooper Hewitt Regular

As the typeface comes with strong curves and arches, it makes a great choice for your headlines, sub-headlines, and body copy. However, the mantra for font pairing is to use its regular version for subheading and body copy.

Cooper Hewitt Bold

07. Bodoni + Montserrat

This typeface is popular as a typical magazine headline font.

Bodoni is known as a classic magazine heading typeface. The Italian designer, Massimo Vignelli, said that Bodoni is among the elegant fonts ever designed. This typeface with Montserrat pairing creates a sophisticated design. It’s one of the best logo fonts preferred by designers.

Calvin Klein, Vogue, and the title of the movie Mamma Mia are some of the best Bodoni font examples.

Bodoni

08. Oswald + Montserrat Light + Cooper Hewitt

Oswald works best for digital screens as web fonts. When paired with Cooper Hewitt and Montserrat Light, it renders a highly functional and readable font combination across all interfaces.

Oswald

09. Merriweather

This typeface was designed especially for web design. Therefore, it is not preferable for font combinations. Pairing the different variants of Merriweather together adds to the aesthetic values of design. It provides the reader with a clean and clear interface free of cluttered typefaces.

Merriweather

10. Norwester + Kollektif + Montserrat

This attention-grabbing, geometric typeface is ideal for headings. Combining Norwester with Montserrat and Kollektif creates a well-structured, bold, and readable heading, sub-heading, and body copy.

Norwester

11. Playfair Display

If you have to create invitations, consider using Playfair Display typeface combinations. The Playfair Display Black font has a heavy style which looks great when paired with the italic variant of the same font family. Combining both the fonts creates a visually pleasing hierarchy and perfect font style.

Playfair Display

Font pairing can be an alien territory for startup owners or new businesses, specifically those with no design familiarity.

However, having an idea of the fonts that would communicate your message and complement your digital logo design helps you make good design decisions.

It also makes it easier for you to describe your brand identity to others like professional graphic designer, marketer, etc. working for your business. You can use a font recognizer to identify a font. There are many tools that help identity a font from an image. Besides, for a complete font directory, you can refer to Google fonts and pick your preferred ones.

Conclusion

By bringing crucial visual components together, you create your brand’s personality. Font pairing is a fundamental step in building your brand identity. We suggest you opt for professional graphic design services from Designhill to create a wholesome brand journey.

Meanwhile, get the inspiration dose from different font pairings described earlier. Don’t forget to use a free font finder to ease your process.

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Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1

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