Artificial intelligence (AI) technology continues to evolve, and so is the number of businesses exploring its potential to enhance the quality of their products and services. And one such technology is OpenAI’s ChatGPT which is gaining tremendous attention in every walk of life. This language model is trained to generate human-like responses to natural language queries. Product designers leverage its potential to interpret human language to understand user needs and preferences better. This article will examine how product designers can use ChatGPT to enhance the quality of product designs.
Product designing is a lengthy process that involves several phases. From creating a design brief to getting feedback on the finished design, it may take many weeks, even months, to finally complete a product design project.
A disadvantage of such a tedious design process is that the designer has little time left to focus on the creative part of the design. That’s where ChatGPT comes to the rescue of the designers.
OpenAI’s ChatGPT has caught everyone’s attention worldwide for its ability to answer queries immediately. So, instead of going through various websites, type your query into ChatGPT and get a detailed answer. You can then put more specific questions to have precise answers quickly.
Product designers can use ChatGPT’s artificial intelligence as a quick help in generating content required to create the designs. In addition, it is a chatbot that can automate design-related tasks.
What is Product Design?
Product design is all about providing design solutions that make a product capable of addressing users’ specific needs. So, this design process involves imagining and creating products, keeping a particular solution that users seek in the market.
The designer first finds out the pain points of the end user. Then, based on these findings, a product designer can brainstorm to know which product will best serve their specific needs or pain points. So, the emphasis is to discover real problems from the perspective of consumers’ habits, needs, and frustrations.
Product design is essential since it plays a vital role in creating a product for users. First, the design is responsible for finding out the initial user experience. Next, it gives you design ideas by researching how consumers will use the product. Then, the design helps during product concept development, prototyping, and usability testing.
Moreover, product designers go a step further by redefining the customer experience. The designer also ensures that the product has some additional functionalities subtly without disrupting the main objective of the product design.
What is ChatGPT?
Product designers today use ChatGPT as a potent tool to create product designs per their design brief. But what exactly is ChatGPT?
OpenAI ChatGPT is an artificial intelligence-based language model that generates human-like answers to natural language queries. OpenAI, which developed it, is a research organization focusing on developing AI products based on Generated Pre-Trained Transformer (GPT).
ChatGPT uses the largest language model, GPT-3, which identifies relationships between words and generated texts. This way, the conversational AI can mimic human languages while generating detailed text and responding to a query.
How OpenAI ChatGPT helps product designers meet challenges?
Get Your Design Brief
Product designers first ensure that they have a design brief at hand. Then, they use the brief as a guide while working on the design for days to come. The brief is a crucial first thing that the designers want to ensure in place before going to the drawing board. A well-thought-out brief helps create a better product design.
The brief comprises all the design details, such as product dimensions, images to be used, brand colors, fonts, tagline, text, and other guidelines. If such a brief is unavailable from the client or needs to be more explicit, the designer writes it down and gets approval from the brand owner.
Product designers can use ChatGPT to create the design brief quickly and write a product brief that serves as a guideline to create design visuals. A few queries typed in the Chatbot’s bar about the product, brand, and how the design should look will generate a thought-provoking brief.
One of the key advantages of using ChatGPT for product designers is that they can automate much work with this tool. The designers can explore the technology in different phases, from design to execution. They can let the Chatbot do the research, testing, and a lot of other jobs. That frees the designers to devote their time to creative aspects of product design.
Increase Efficiency and Collaboration
ChatGPT has proved to be a helpful technology for designers, including product designers, to work efficiently and collaborate with the team on a project. Product designers can utilize this tool in their daily work to generate ideas and topics for brainstorming. Additionally, the tool can come up with new ideas about aesthetics and prototypes of a design.
This way, ChatGPT is helpful for software designers to improve their workflow. They can use the tool to find innovative and creative ideas. This program can be turned into a creative problem solver. The designers can eliminate the details and works not directly related to creating design ideas.
Writing Copy For Product Pages
Most product designers use dummy text to create product pages. They want to visualize how the text fits and looks on a product design. So, they generally use Loren ipsum to see how the text will adjust with the design. But this dummy text often seems way different than the actual copy. That usually creates new design issues, prompting the designer to make multiple changes in the design.
But ChatGPT can generate a real copy that the designer can use alongside the product design. This gives the designer a clear idea of how the chunk of text will look as part of the design. So, just type something about your product type, and ChatGPT will develop a block of text that you can integrate with your product design.
Have Visual Design Ideas
ChatGPT can help product designers get creative ideas about what visuals they should adopt. This Chatbot is a text-based tool that lets you have quick answers to your queries about the visuals you are looking for.
For example, ChatGPT will come up with some answers if you ask about a good color scheme for your product design. If you are unsatisfied with the response, rephrase the question or put in a specific query. For example, you can first describe your product briefly and then ask for a color scheme suggestion.
The tool can provide some recommendations with specific details on color selection. Therefore, visualizing a product with colors can be a good starting point.
Enhance Your Creative Reach
Another advantage of ChatGPT is that a product designer can easily collaborate and communicate with a design team. Sometimes, communicating with team members becomes tedious since they are busy creating ideas. The tool can help designers share ideas quickly, which also helps in brainstorming online. The team then can save time for more creative work on the project.
The tool also builds a sense of coercion among the team members so they are on the same page while working on a product design.
Have In-depth Knowledge of The Design
With consistent use of ChatGPT, product designers can update their knowledge. Each time a designer types a query, the tool responds with a unique detailed answer. The more specific queries you make, the more insight you build about the field.
Product designers can explore ChatGPT to access an in-depth knowledge graph. With these graphs, the designers can find out and scrutinize the implications of a design idea. They have a better understanding of which are perfect design choices to implement. Consequently, designers can make faster design-related choices and decisions with the technology.
So, these are the critical advantages to product designers using ChatGPT. But the quality of the information from the Chatbot will depend on the quality of queries. So, make sure that you ask specific questions and not general ones. More precise questions will give an in-depth understanding of the product design.
OpenAI ChatGPT can revolutionize how product designers work on their design projects. The Chatbot becomes a helpful research tool for insight into the design and new design ideas. It can create a design brief, help team members communicate, and automate many tasks. That frees a designer to focus on the creative part while designing a product.