5 Useful Strategies For Brands Communicating During COVID-19

Last updated on October 27th, 2021

By the beginning of the year, we were already aware of the economic disturbances across the globe. It was before the outbreak of the novel Coronavirus was declared a pandemic, and now things have turned out to be very different from what we had thought. According to global surveys, every organization is affected by the COVID-19 outbreak whether or not they follow the healthcare protocols. For instance, the novel coronavirus has had a significant impact on the well-being of employees. It has led many organizations to encourage remote working culture.

However, the tremendous changes in the ways of how organizations are operating has started to impact customer relationships and financial performances.

Hence, it is a pivotal time for businesses to rethink and rebuild their brand communication with stakeholders and employees and how they save their spot in the market during the global pandemic situation.

Here Are 5 Useful Strategies For Brands Communicating During COVID-19

01. First Thing First, Communicate!

Silence creates a significant impact, but now is not the time to remain silent! Communicate with your employees, stakeholders, and customers and involve them in your changing brand strategies.

Employees and stakeholders need to know that your organization is taking measures for their safety while ensuring financial security during the Corona outbreak.

Thus, a multi-level communication set up will help your brand to send the notification to all the associated departments, customers, stakeholders, and employees.

02. Make Decisions Wisely

Brands must communicate about measures that are being taken to ensure the safety of employees and customers as per the guidelines issued by the government.

Think like your customers, stakeholders, and employees to understand what changes your organization needs to implement as a brand.

Make policies that benefit sick employees, cover additional costs, manage resources, and ensure the safety of customers and employees both. It will not only help retain your employees but also earn your customers’ loyalty.

03. Implement Multiple Brand Communication Channels

There are various modes of engagement available these days but brands often choose to engage their customers via periodical mailers and newsletters as they are easy to implement and deliver.

However; customers have their inboxes already flooded with mailers, some of which never even make their way to the inbox and die a sad death in the spam folder.

To make sure that your communication reaches the eyes and ears of the audience, invest in resources with widespread and impeccable effects. Train your employees to perform the positive steps taken by your brand to tackle the effect of corona and keep your customers posted.

04. Be Sensitive While Delivering The Message

The world is in grief as many have lost their dear ones, jobs, homes, and a lot more. There is fear, anxiety, and insecurity among most of the people around the world. Thus it becomes your brand’s responsibility to communicate while maintaining the gravity of the matter.

Governments across countries have urged citizens and businesses to follow specific regulations on how brands must talk about the corona virus and its potential to reach from one person to another.

It is time to raise awareness and ensure consumers that they can contribute to fighting COVID-19 by following simple steps. Luring consumers into big sales and massive discounts should be strictly avoided.

05. Use Social Media Channels To Communicate Correct Information

Guide your employees and your brand strategists to create content based on facts and accurate information. Delivering content with incorrect facts is unethical and may lead to panic and confusion among the customers.

The majority of consumers rely on your content to sneak a peek into what is happening outside while they are fighting COVID-19. As a brand, it is your sole duty to communicate using reliable content that informs, educates, and reassures.

End Note

It is a time of grave mishaps and communicating to educate and reassure your customers might not help generate sales. Still, this will definitely help your brand to earn the loyalty of customers, trust of the stakeholders, and contribution of your employees.