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5 Useful Strategies For Brands Communicating During COVID-19

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Brand Communication

Last updated on April 27th, 2020

By the beginning of the year, we were already aware of the economic disturbances across the globe. It was before the outbreak of the novel Coronavirus was declared a pandemic, and now things have turned out to be very different from what we had thought. According to global surveys, every organization is affected by the COVID-19 outbreak whether or not they follow the healthcare protocols. For instance, the novel coronavirus has had a significant impact on the well-being of employees. It has led many organizations to encourage remote working culture.

However, the tremendous changes in the ways of how organizations are operating has started to impact customer relationships and financial performances. Hence, it is a pivotal time for businesses to rethink and rebuild their brand communication with stakeholders and employees and how they save their spot in the market during the global pandemic situation.

Here Are 5 Useful Strategies For Brands Communicating During COVID-19

01. First Thing First, Communicate!

Silence creates a significant impact, but now is not the time to remain silent! Communicate with your employees, stakeholders, and customers and involve them in your changing brand strategies.

First Thing First, Communicate!

Employees and stakeholders need to know that your organization is taking measures for their safety while ensuring financial security during the Corona outbreak. Thus, a multi-level communication set up will help your brand to send the notification to all the associated departments, customers, stakeholders, and employees.

02. Make Decisions Wisely

Brands must communicate about measures that are being taken to ensure the safety of employees and customers as per the guidelines issued by the government. Think like your customers, stakeholders, and employees to understand what changes your organization needs to implement as a brand.

Make Decisions Wisely

Make policies that benefit sick employees, cover additional costs, manage resources, and ensure the safety of customers and employees both. It will not only help retain your employees but also earn your customers’ loyalty.

SOSLocalBusiness.com: A Not-For-Profit Initiative By Designhill

The COVID-19 pandemic has hit businesses hard, no matter the scale. Therefore, Designhill has started a not-for-profit initiative to financially support small businesses that are facing the calamitous consequences of COVID-19. Through this platform, businesses can request their regular/loyal customers as well as local communities to support them in many ways. Click to know more.
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03. Implement Multiple Brand Communication Channels

There are various modes of engagement available these days but brands often choose to engage their customers via periodical mailers and newsletters as they are easy to implement and deliver. However; customers have their inboxes already flooded with mailers, some of which never even make their way to the inbox and die a sad death in the spam folder.

Implement Multiple Brand Communication Channels

To make sure that your communication reaches the eyes and ears of the audience, invest in resources with widespread and impeccable effects. Train your employees to perform the positive steps taken by your brand to tackle the effect of corona and keep your customers posted.

04. Be Sensitive While Delivering The Message

The world is in grief as many have lost their dear ones, jobs, homes, and a lot more. There is fear, anxiety, and insecurity among most of the people around the world. Thus it becomes your brand’s responsibility to communicate while maintaining the gravity of the matter.

Be Sensitive While Delivering The Message

Governments across countries have urged citizens and businesses to follow specific regulations on how brands must talk about the corona virus and its potential to reach from one person to another. It is time to raise awareness and ensure consumers that they can contribute to fighting COVID-19 by following simple steps. Luring consumers into big sales and massive discounts should be strictly avoided.

05. Use Social Media Channels To Communicate Correct Information

Guide your employees and your brand strategists to create content based on facts and accurate information. Delivering content with incorrect facts is unethical and may lead to panic and confusion among the customers. The majority of consumers rely on your content to sneak a peek into what is happening outside while they are fighting COVID-19. As a brand, it is your sole duty to communicate using reliable content that informs, educates, and reassures.

Use Social Media Channels To Communicate Correct Information

Looking For Pro-Tips To Protect Your Business During The Coronavirus Outbreak?

As the coronavirus outbreak continues to batter businesses, business experts at Designhill have shared several tips to keep your business healthy as a horse. Here’s the best advice on how to protect your business and stay well-prepared for a coronavirus outbreak.
Get Survival Tips For Businesses

End Note

It is a time of grave mishaps and communicating to educate and reassure your customers might not help generate sales. Still, this will definitely help your brand to earn the loyalty of customers, trust of the stakeholders, and contribution of your employees.

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Designhill is the most reliable and fastest-growing custom graphic design crowdsourcing marketplace that connects a thriving community of graphic designers from across the globe with clients looking to source high quality graphic designs such as logo designs, banner designs, packaging designs, merchandise designs, web designs and many other designing works at affordable prices. In just six months of going live, the startup has helped more than 1500 businesses source unique graphic designs and has paid out more than $70000 to its ever-growing community of 29,000+ graphic designers, logo designers, visual artists and illustrators from all over the world. Facebook | Twitter | Google+

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