Last updated on February 20th, 2018
All businesses have their own logos to identify their products or services. But logos are also powerful visuals that can project brand value of a business effectively. With a creative and memorable logo design, a company can hope to drive customers.
Many business owners acknowledge the power of logos for fast building of brand recognition. They find logos as a an easier way to ensure consistent visibility of their brands. Logos either have a symbol or text only. Both these types of logos create a powerful visual identities of a company and its business in the minds of target customers.
However, as your business evolves and you enter new markets, your logo design must also be redesigned or tweaked. You need to make constant investment or the logo will turn into a visual crutch. People will be seeing the same logo design of your company for decades after decades.
They will ultimately get bored of it, which will have some adverse impact on your business as well. This is the reason that most of the global companies give new twist to their old logos from time to time. That keeps the customers interested in the company’s offerings.
Business owners lay more importance on logos than other graphic designs such as brochure design and stationery design. This is because a brochure and other marketing material is not everywhere. Right from products to advertisements and different marketing campaigns, a business logo is practically everywhere. That is not the case with other graphic designs like a website, brochure, business card etc.
But even a professional logo designer finds it harder to come out with a logo that stands out as a unique design concept. A logo that pleases everyone is even more difficult to design. The fact is that graphic designers do not design logos for self-admiration or to please a set of people.
Instead, a logo is primarily created for giving a glimpse into what the business is all about. A logo is thus a visual clue about a company’s business and brand. This means that every viewer can emotionally response to a business by looking at its logo. That is the sole purpose of a creative logo design. That is how a logo helps in establishing your credentials of business.
It would be impractical and unrealistic to expect quick results from a logo. In reality, even a global company’s logo took many years to get recognition from the audience. It took decades to achieve the status of an iconic logo. This is because a logo takes a long time of many years before it establishes a solid relationship with its target audience. People take time to experience the brand.
In fact, if simple logo designs such as that of Nike’s swoosh and Google logo were created today, they would have been rejected by many companies today. These are too simple logos to be accepted right away. These logo were not accepted that very well initially as they are today.
One of the reasons of the success of a globally recognized logo design is that they all were a part of an entire gamut of visual brand building expertise of these companies. These are the logos that left their impact on viewers after many years.
What we mean to say here is that we should not lay burden of expectation on the performance of a logo. We should be realistic in our expectations.
Here are some points to consider:
- When assessing a logo for its performance, see if it reflects the brand’s promise.
- The logo should stand out as a unique design from the competitors logos.
- The logo design should be such that people can recognize it easily.
- Your logo should be based on a creative idea that is strong enough to capture the audience’s attention.
- Another quality of a good logo is that you should be able to use it in a variety of ways. So, you can use it in color, black and white, and in different sizes.
- All the above qualities are present in a simple logo without being a trendy and cliched design. So, it should provide some information about the values of the organization it represents.
Here Are Some Tips To Get A Logo Design For Your Business
01. Logo Builds Faith And Trust
One of the advantages of having a professionally created logo design is that it helps build faith in products or services of your company. When consumers have a good experience with your company, the logo itself becomes a badge. After that, it starts reflecting the consumers expectations.
A company makes efforts to make customers have some specific perception about its brand. This, in turn, helps logo to become a symbol of trust. Later, such a logo gives the company a competitive edge over competitors.
So, if your business is of small scale, give priority to your logo design. It is as important to have a marketing strategy in place. Small businesses including startups should carefully plan their logo for its impact on the potential customers. It will help enhance your reach in your niche market and among customers.
02. Stand Out From Your Business Rivals
There are hundreds of companies offering the products or services you want to deliver. They all are your competitors. A logo can help you stand out from your competitors in your target market. So, you should research your competitors business and logo designs.
Then, create a logo that is unique in its shape, colors, typeface and other elements. It is important that your logo design is memorable so that it does not blend with many other logos.
In fact, knowing more about your competitors is also important when creating business card design and other such marketing materials.
03. Build Relationship With Customers
For substantial growth of a business, it is essential that it constantly builds solid relationship with its customers. Customers should have some positive feelings evoked when they see a logo of a company.
Those emotions help build the relationship with the company. It is when this relationship is cemented that customers start believing in a brand and its products or services offered.
04. Create Customer Loyalty
One of the main purpose of your logo design is to win customers’ loyalty. A nice logo design draws the attention of people. If it is a memorable design, the logo will be itched in the memory of people for a long time.
Since a professionally designed logo is appreciated by everyone, it wins the heart and minds of potential customers. They subconsciously become loyal to your brand due to your amazing logo design.
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05. Build Brand Identity
Know that every marketing campaign of your’s will include your logo design. Surely, creating other graphic design materials such as your brochure design is important to marketing your business effectively. But your logo will be imprinted on the top of your brochure, and also on business card, stationery, and many others.
So, your logo is crucial to make a lasting impact on your audience that uses your other graphic design materials. Thus, a carefully designed logo will help project a trustworthy brand identity of your business by graphic design jobs.
These crucial advantages of memorable logo design should be taken into consideration when you own a logo for your business.
A memorable and unique logo design helps in drawing people’s attention toward the company’s products or services. Gradually, a logo then becomes a tool for building a solid brand identity. You win customer loyalty with your impressive logo that is capable of conveying your specific brand message.