Businesses use a variety of means to drive customers’ attention in this modern competitive world. For instance, they are now aggressively using visual art as an effective marketing strategy to boost brand image and growth. Several studies have indicated firm trends towards corporates incorporating artworks in their business environment. In this blog, we have shared what is visual art and why it is in such demand. Have a look!
Art is what you see. It’s always intensive!
Broadly speaking, any artwork that we see around is a visual art. In this way, painting, drawing, printmaking, sculpture, crafts, video, photography, filmmaking, ceramic, and architecture all fall within the realm of visual art. We can even include graphic design, fashion design, decorative art, conceptual art, and textile arts in this art form.
So, all fine arts, applied and decorative arts, and crafts are defined as visual arts. We can see visual art in all the places these days. It is everywhere, even the clothes you wear and the food you eat. This means that anything that is created and you see around is visual art.
Why is visual art in demand?
We see all art forms around us. But, what exactly could be the reason for such a display of art not only at prominent places but also at even insignificant sites? Most businesses are now exploring the power of art to their advantage.
Here Are A Few Of The Benefits Of Incorporating Art In Your Business
01. Visual Art Can Enhance A Brand Image
Visual art provides clues to potential customers about a company. It gives hints about what is the company’s present financial status and what type of relationship it boasts of with customers. For a company, therefore, a painting representing their business can speak a lot about their identity.
Within a company’s premise, various types of artworks can showcase its brand identity.
For instance, any art piece hanging on a reception room or waiting room wall becomes a crucial message to the viewers. They can read the dynamic culture and success of the company on those visuals.
02. Make Business Environment Amicable
Many studies have recorded that visual arts such as paintings on a company’s office walls can help employees relieve stress. Depending on the themes of such paintings, employees can be encouraged to have fruitful discussions. They can appreciate each other and broaden their thinking.
Visual arts can thus humanize a work environment and make it pleasant. It has been found that the best companies are also the places where artworks are visible around and they have their art collections as well.
Note that art also helps show a company’s integrity to the visitors who are clients as well. They can get the right brand message by viewing such art pieces.
03. Art Helps Brand A Company’s Culture
Every company wishes to have a distinctive work culture. We hear those stories of big companies having a different work environment as compared to their competitors. They understand the relationship between commerce and people.
For businesses, art is a way to support and emphasize their unique work culture. They display the art pieces around and even on their websites to give a hint of what culture they wish to promote.
04. Helps Draw Talent
Companies often are faced with the challenge of drawing the right talent in their workforce. As companies grow, they need the services of expert people who can give a boost to their business. But, hiring professionals is not easy as they are always in demand from various other businesses. Here, art can help to some extent.
By investing in art and artists, a company can make it’s business environment a better place to work. Such an attractive place helps in driving talented people and retaining them with the business. Visual art is also a way to build a vibrant community of talented people.
05. Give A Boost To Your Brand
The corporate world has recognized art as a marketing tool to enhance the presence of a brand in a big way across all platforms. Companies of all scale, from global to local, understand the usefulness of art pieces for both employees and customers. Many business leaders now acknowledge that a deeper cultural engagement should be considered as an opportunity to take a brand to target clients.
The aesthetic aspect of visual art such as painting and sculpture in turn shows your taste for great quality of things. When an eye-pleasing art piece is displayed on your company walls or product packaging or your logo design, it helps in boosting your brand’s image.
06. Stimulate Creativity In Employees
Art is the other name of creativity. Art is the result of creative thinking, which is all about looking unique. When your employees see unique art pieces around, they are reminded of the value and power of creativity. This works as a stimulant to their creative brain. Most businesses now think that creativity is key to the success of their products or services. For them, art is a tool to make their employees more creative and innovative.
What would happen if businesses lack creativity. They will be producing useless things which customers will not be demanding anymore. But, it is the creative zeal and intention to innovate something unique that keeps customers’ interest going in a market.
Therefore, many companies give their employees free access to museums. In this way, businesses can stimulate their employees for creativity and productivity.
07. Helps Promote Diversity
In today’s business world, people come to a workplace from different nationalities and cultures. Now, cultural diversity and respect for it are essential and it is a mindset. You can not impose a single culture anymore.
Art is amongst the leading factors responsible for promoting cultural and all kinds of diversity in a business environment. It is now a common understanding that art helps in understanding different cultures, ethnicities, races. It is surely an effective way to know cultures better.
This is the reason that an overwhelming majority of businesses opine that the artworks are useful in promoting a culture of diversity. As a result, corporates have started having their art collections as a means to overcome differences in terms of culture and philosophies.
What are the major visual art trends today?
With the increasing use of visual art and all of its forms in the corporate world, new trends in the use of art have become noticeable over the years. To look distinctive, businesses have developed their ways to take advantage of artworks.
Here Are The Visual Art Trends Taking Place In The Corporate World
01. Bold and Daring Visuals
To stand out and catch the attention, businesses are using visuals that are big, brave, and daring. These challenging visuals work as a provocation for the users and they are compelled to click on them. The new trend is that the visuals should be ‘’thumb-stopping’’ when potential customers see them on mobile phone screens.
02. Evoking Memories
Many business owners are displaying art that brings back memories from past decades. So, the color pallets, fonts, and patterns are chosen accordingly for a specific set of people or customers. Some brands have resorted to this strategy to please their audience.
03. Taking Inspiration From Masters
Another visual art trend is to use art masterpieces from history as a way to build trust and brand personality. Many Instagram accounts of companies and individuals show this trend. All they do is to repurpose the historic art pieces and twist them to suit a company’s narrative.
Stock photos also are in circulation for this purpose as they also revolve around art history. Moreover, these photos are mostly free which also has given rise to this trend.
04. Universal Art Aesthetic
Most companies are imitating the visuals they see on Instagram and elsewhere. This is because they see those visuals as a trend. So, while some businesses try to stand out, many others just mimic what is already in circulation. As a result, it seems that the entire world is following the same aesthetic when it comes to picking art pieces to promote the brand and corporate culture.
05. Creating Engaging Experiences
Innovative businesses know how engaging their audience is important for growth. So, when they create visuals or display them on their platforms, they emphasize innovation. The intention is to make their marketing campaign memorable. So, they create memorable infographics, videos, doodles, etc visuals.
06. Incorporating 3D Visuals
One of the noticeable visual art trends is that the corporate world is more relying on 3D visuals to drive attention and message. Such visuals have interactive elements as people take them for real. These are far more engaging and interactive as compared to static visuals.
07. Minimalism Continues To Dominate
Even while picking visual art and creating art pieces, companies make sure that minimalism as a trend is followed. They create and choose visuals that can convey a message with the least colors, and lines. Such simple visuals also evoke discussion and engagement.
So, it is now clear that the corporate world is using visual art as a means of interacting with the audience and building work culture.
If your business is looking to create unique visuals such as logo designs, websites, and artworks, you can simply launch a contest for artists and designers at Designhill. This leading marketplace lets you have your visuals created by professional artists within your small budget.
Visual art is a new strategy for business owners and individuals to project them as a brand. An art piece helps in interaction with the target audience and in giving a boost to brand image. Businesses are also using art to make an impression on clients and potential customers.