Last updated on May 8th, 2020
Mobile devices, mainly smartphones, have transformed the way people do shopping these days. Today, marketers have no other alternative than to amend their conventional marketing strategies to keep pace with new digital buying trends. They plan to make a brand visible at every moment of a prospective buyer’s journey from searching to finally purchasing a product or service. Therefore, we would like to share a few highlights through our infographic stating the key 4 micro-moments that people usually go through in completing their buying journey.
The rules for consumers and marketers have dramatically changed due to mobile phones during the decade. Consumers do not any longer wait, and instead, they search and buy products at any given moment they want. Therefore, marketers have no other option than looking for digital growth hacking strategies to find out the needs of consumers in those micro-moments to help them move to the next step to buy a product or service.
Such is the significance of the micro-moments that new marketing strategies are now centered around them. With the proper analysis, the marketers spot the consumers at the micro-moments of a buying journey and convert them with helpful content.
Designhill infographic below highlights the 4 micro-moments that today’s marketers have in mind when reaching out to consumers. The leading creative marketplace has produced a series of infographics to illustrate useful tips to help business owners grow their brands. This infographic about the micro-moment will also help them spot the consumers and target them with the relevant content.
Here Is What The Infographic Topic Of Micro-Moments Is All About
- In the marketing terms, micro-moments are the ones, for instance, when a potential customer picks up a device such as a smartphone to do a host of activities. They reflexively go for a device to search for information, learn, do or watch something, and buy products or services.
- Marketers want to draw the attention of the users toward a brand in those moments.
- When people get some message or actionable things to do, the chances are that they will respond.
- So, the intention is to catch customers at whichever point or stage of the journey from searching to buying mode they are at present. These micro journey points can also be defined as those precious micro-moments that marketers value so much to make a brand noticed.
- Studies have noted that there are four such micro-moments.
- These micro-moments are: I want-to-know moment, I want-to-go moment, I want-to-do moment, and I want-to-buy moment.
- They want-to-know when someone is searching for information only and has not made up their mind to buy.
- They want-to-go moment is the one in which that person is ready to go to a store to buy something based on the search.
- Or the want-to-do moment is when the prospective buyer looks for help in completing a task or trying something new.
- They want-to-buy moment is the stage where the person is about to make purchasing and needs help to decide which is the right product or service to buy.
- Your business should plan well to be visible to the potential customer at all the four micro-moments.
- Create useful content for the users to help them move ahead in their buying journey.
- Make sure also that you measure the performance of your micro-moment management strategy.
Below Is The Infographic To Get The Four Micro-Moments At A Glance
Get The Infographic As A PDF:
People generally go through four micro-moments when they wish to purchase something. They pick a phone to first search for information, then they want to go to a store to buy, and then to do a task to buy, and finally they want help in buying a product or service. Marketers help customers in each of these moments with the right content.