Last updated on March 20th, 2023
Guiding new users through a product or app can be an excellent helping hand while introducing new features and benefits to your users. This doesn’t mean you are obliged to include every little detail, but you should point out key elements that will help users have a better experience. A great product tour is essential to let your target audience know about the product/service and help them make the buying decision.
On the other hand, a lousy product tour can easily mislead users and have them with any questions about what they should be doing next. Moreover, this will only lead to frustration and poor product adoption. Clearly, something everyone should be avoiding.
Well, don’t go anywhere! This article will show you the top 15 ways to create a successful product tour.
Here Are The 15 Best Ways To Create Successful Product Tours
01. Provide Value From The Very Beginning
It sounds simple to do but isn’t as simple as you think. Many product tours fail at the same thing, which is providing value.
A product walkthrough should be taken seriously and shouldn’t be made for only showing customers what kind of cool features it has. Its primary goal is to help onboard users as fast as possible without wasting unnecessary time.
In order to do this correctly, you need to provide users with something valuable by assisting them to get the maximum value from a product or service.
02. Improve Targeting
Pay attention to where your target tour is appearing and navigate users there. Announcements of new features will show once users log in, and they’ll see them on their dashboard. For instance, if users log into your product frequently to complete quick tasks, such as looking up customer phone numbers in a CRM.
03. Provide Explicit Instruction
While learning more about your product, the information given to users shouldn’t be long and complex. In fact, according to a study, providing users with too much information will only make them run away from your product.
You can put yourself in others’ shoes. For example, when you are using a product for the first time, don’t you think it’s important to start learning it as fast as possible? Whenever you can’t learn the product, you’ll get demotivated and feel that the product isn’t worth using. Moreover, you must show users the key elements of the product they have to know.
Users aren’t there to listen to stories while figuring out how to use your product. So, the more precise instructions you provide for your users, the faster you’ll be able to ensure they don’t have any complaints using your product.
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04. Don’t Tell Stories
When someone signs up for your product, they want to use it as fast as possible and not listen to you lecturing them with long tutorials on how to use it.
Instead, Consider Doing The Following:
- Ask users if they are interested in a product tour or not
- Provide a user-friendly design and one that is engaging for users
- Never force your users into a product tour
05. Ensure Design Consistency
When creating your product tour, make sure that its design elements come from your website. If there is a mismatch between your website design and product tour site visuals, viewers will have doubts, and they may not take your tour as authentic from your brand.
So, borrow your main website’s design elements of colors, typefaces, shapes, and elements. Then, if your audience clicks on a dedicated app for your product tour, they should immediately recall your main website after seeing the app design. So, consider the design consistency seriously.
06. Place Your Logo Prominently
An app or a web page of your product tour must show your brand’s logo prominently on the top left corner of the page. This is because visitors’ eyes first look at the left top corner before traveling elsewhere on the page.
Therefore, do not forget to put your logo in the right place on the page. But ensure that the logo design is attractive and catches viewers’ eyes, and drives their attention right away to build trust and engagement with your product tour.
07. Test Continuously
No matter how good you think the product tour is, the data should determine if your product tour is a successful one or not. That’s why it’s imperative to continuously test your product and see what is going well and what isn’t.
Before you start to run any tests, ensure you already have collected quality data that allows you to perform the test, such as:
- Features and actions that’ll make people stay around your product longer
- Reviews and feedback from current customers
- Information on when people leave the product tour
Moreover, there are different testing methods, such as A/B testing. However, the main goal is to track everything and follow a schedule of what is happening.
08. Break Things Up
People will only learn by doing, not by listening to what you have to say all the time. In this case, give users a chance to implement everything you have to say in practice. Prolonging your tours will only increase anxiety and confuse users since they’re heading towards a theoretical tour and not practical.
Here Are Some Key Practices To Follow:
- Don’t try to make everything theoretical. Instead, create a short 2-3 step tour to convince users to take action.
- Break up your tours into small pieces and not a single long one. Then, you can prioritize each tour and list them.
- Ensure your copy is beneficial and provides enough value.
09. Promote Self-Discovery
Although it may seem normal to want to guide your users throughout your long product tour, this will only promote failure. You can’t ever force a user to use your product and make them do everything you want them to do. This is only a wrong way of user engagement.
Instead of this, focus on allowing your users to discover themselves and take action that will help them throughout the product tour. Users will always find out how to do something if you can convince them why it’s beneficial for them. After all, you can take yourself as an example; when you feel motivated, you’ll most likely figure out ways to do something.
Here Are Some Key Practices To Follow For This:
- Focus on explaining why users should take the actions you are asking them to do and what value do they gain from it
- Use product tours to highlight fundamental aspects of your product.
10. Make Things Fun
One of the most critical parts of the customer journey is to impact the customer. So how exactly do you do that? By making things fun throughout the product tour, and when things are fun, the customer will only want more of it.
Use your product tour as an opportunity to build brand identity, show your brand’s personality, and make it fun for the user. It’s the small details that matter the most.
Here Are A Few Ways You Can Make A Product Tour More Fun:
- Include some emojis
- Add a video, gif, illustration, or something else
- Use a type of language that reflects
11. Use Product Tour Software
A good product tour is what encourages product adoption with the product tour industry booming in the past decade; identifying if the product tour was a good idea or not has been even easier to identify. However, when choosing from the many product tour tools, you need to determine which tool fits your needs the best and makes the decision-making process feel easier.
Furthermore, Here Are Some Product Tour Tools You Can Consider Using:
Makes building product tours relatively easy with user-friendly pre-built design templates. The product tour software is easy to use and has an extensive UX toolkit, tooltips, checklists, hotspots, etc.
Easy to create text bubbles, dialog boxes, tooltips, etc. Moreover, it’s relatively easy to customize these tools and even the design tours in many languages.
Excellent for building a quality product tour and includes videos, slideouts, and tooltips. Userpilot’s analytics tools allow product managers set and track goals, segment users, and A/B test product tour flows. Using Userpilot is quite a different experience, so you would need to check if it’ll work for your company or not.
Quite underestimated compared to more prominent brands, but still offers top-notch quality compared to bigger competitors. Moreover, it has standard features such as no-code tracking, progress checklists, integration with multiple platforms, and more. Userflow is also an excellent platform for product managers to customize fonts, colors, and more.
12. Try To Incorporate The “Aha! Moment”
Whether you are the product manager or not, it’s essential to know the overall value that your product delivers. The trick here is to get people to experience the “Aha! Moment” from the beginning. This moment is when users quickly realize what your product delivers and what kind of value they’ll receive from it.
For example, the first impression Pixaby gives when visiting their site is for downloading stock images. For Google Meet & Zoom, it’s to create or join a meeting. The quicker your users will understand what the product is meant to be used for.
Beyond the “aha moments,” product tours should be focused on the user and the following steps that’ll pull them close to seeing the value in your product. Don’t spend all of your time making this moment perfect, but try optimizing every step!
13. Keep Your Product Tour Simple
If you want people to find out what value your product holds, you need to keep things simple. As we mentioned before, everyone will have difficulty remembering anything if they are overloaded with information and long tutorials.
Every step you set up with your product tour should automatically lead you into the next step and promote engagement. Otherwise, users might leave in the middle of the product tour if they fail to make a good impression or even start to make things complicated after the initial steps.
Above all, it’s best to include fewer steps and ensure you deliver the overall message as soon as possible (earlier in the process).
14. Don’t Forget To Motivate Your Users
If your product’s tour goal is to attract new users, it’s clear who you should start targeting. However, have you ever thought of improving feature adoption for your users? New users may not know much about your product but will care about the new features the same way power users will.
15. Choose A Good UI
One of the greatest product tours may become a huge failure if you choose the wrong UI pattern. Be quick about trying to gain the user’s attention. For example, LinkedIn used a single tooltip to draw the attention of their new reaction feature.
Remember that an effective UI design has the potential to make or break your product tour site. A great UI will take care of many functionality issues when they visit the site. In addition, a strong User Interface will increase user involvement and help build links between your product tour site and customers.
Why do you need a product tour?
To Save Time
According to a study, 67% of customers preferred to explore more about a product independently rather than having people continuously call them on the phone. But, let’s be honest; not everyone likes to be called on the phone, especially when you have a representative calling you and promoting something to you.
After all, everyone has something to do, so they don’t want their time to be wasted on a phone call. But, on the other hand, you aren’t only saving time for your users; you’re also saving time for yourself. Instead of preparing for a phone call, you can set up a short tutorial on your site and add additional instructions if users need to ask further questions.
For example, User Guide reduces support calls by 72% in six months!
To Save Money
You may be wondering how product tours will save you money? There are two different ways it can do so:
- You have less pressure on employees, so you won’t need to hire additional ones for product tours.
- Potential customers are more likely to engage with your product, which means you’ll have less of a chance of losing potential income.
Additionally, you don’t need to hire experts such as developers to set up a guide for your product tour every single time. Instead, you can use the product tools we mentioned before, and the best thing is that you don’t need to have any coding skills for some of them.
That’s all on the tips to create a successful product tour. Unfortunately, product tours are not considered a priority by many businesses. Most of them think that providing users with extensive, long, and complex tutorials is an excellent idea for informing users. However, this isn’t entirely true. The simpler your product tour is, the better it’s for you.
To be successful in business, you need to put yourself in your customer’s shoes. Take yourself as a perfect example whenever you want to learn about a product. Don’t you hate it when you have to read or listen to long tutorials and, in the end, not know what to do again? It isn’t a pleasant feeling, so you should seek to provide the best value possible for your customer.