Last updated on February 7th, 2018
The enormous potential of the social media in creating viewer engagement is one of the main reasons why marketers swear by its powers to reach out to a larger section of the audience. Among various options available Instagram has seen the best conversion ratio. As a result, every designer is trying to create a synergy between their website design and Instagram so as to reap the maximum benefit.
Here Are Some Not To Miss Instagram Statistics:
- Over 51% of Instagram users access the platform regularly, and 35% of users check the platform several times during the day.
- Approximately 60% of users stated that they learn about a product or service over Instagram.
- It is expected in 2017, 70.7% of U.S companies will be using Instagram for marketing, leaving Twitter behind for the first time.
Thus, the outreach of the social media platform is wide and this the main reason marketers are flocking to Instagram. The platform has an astounding user base of 1000 million active users. The activity level of the users would become apparent when you take into account that they upload 40,000 photos daily and post one thousand comments per second.
Every website that you come across display social media buttons as proof of the existence of business on the social media. Therefore, the design of websites is now being made more adaptable to suit the dynamism of the social media. As majority of businesses are riding on the Instagram wave, web designers and developers have now realized the need for creating web designs that encourage social interaction.
Moreover, users are now frequently switching between websites and social media platforms and web designers face the challenge of providing the same kind of user experience to them as they enjoy on the social media. Read on to know how you can achieve design synergy between the social media platform of Instagram and your company website.
01. Interactive web design
The most impressive aspect of Instagram is its ability to interact with users besides presenting engaging content. The interactive feature of Instagram gets a boost by using automation tools like Gramista that becomes the user’s substitute when users are away from Instagram and keeps the activities going on.
Web visitors, who are redirected from Instagram, would certainly like to have the same kind of comfort in browsing the website. It means that the significant change in web design that happens because of Instagram is to make websites interactive so that users enjoy the same level of comfort. The better the user experience, the better the brand appeal.
It is essential to stay in tune with the latest trends in web design to stay ahead of the competition, and for this, a makeover of the design becomes very important. This aspect acquires more importance when we consider that the web design must have elements of interactivity that puts it on par with the social media sites.
The design of the logo that essentially becomes the face of the business entity and often closely relates to brands must be refined and adjusted to resonate with the new aesthetics of the brand. If needed, the entire design of the website can undergo a complete change.
Optimal use of design elements is the hallmark of minimalism. The design of websites must have enough vacant spaces by avoiding crowding of unwanted content and images that give an impression of creating a design for design’s sake. In reality, the design must consider what users like because clutter free website design allows users to spend more time on sites without any distractions.
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Websites that have too many design elements just to demonstrate the capabilities of the web designer could actually become objects of dislike for users.
The dynamism of the internet must reflect in the website design that would create a bigger impact on the audience. Therefore, being ready to try out new things would place you at an advantage. Taking lessons from Instagram that has made strategic changes frequently to stay competitive and maintain its relevance; you must devise your web design strategy to keep it fluid and flexible.
It would enable you to incorporate small changes to capture the mood of users and meet the demand of the times. The design change can also enhance the functionality of the website, which would add to the user experience.
As you aim to provide users with the same kind of experience they enjoy on Instagram, you must alter the web design to enhance the functionality of the website.
Start making use of easily recognizable icons and use clear backdrops by drawing inspiration from Instagram. The more users experience seamless experience, the more they remain attached to the app and spend more time on it.
06. Focal Point
Create a central place of attraction on your website just to emulate the Instagram design feature that showcases user’s photos as the focal point of the platform. Identify the aspect of your business that you want to highlight and then use it as the central attraction of the website design. Arrange for smooth and logical navigation so that you make users see what you want them to see.
Now, while making designs you would definitely need to make a prototype that helps you in seeing how the product would be and the changes it might need. We would recommend using Mockplus– a rapid prototyping tool to make interactive prototypes on mobile, web as well as desktop, which would be a great help for UX/UI designers, software engineers, product managers and developers of any level to visualize their ideas much faster and easier. There might be other tools that you might have used. Do share your feedback on them in the comment section.
Lastly, Instagram has redefined web design, and staying in tune with the social media trends is the only way to ensure that your website remains attractive to the users.