Importance of Website Logo Design

Importance of Website Logo Design

When you are designing your company’s logo, do not forget that your website and logo should be complementing each other. Since all business in the modern world have websites, it is important to have a website logo design that compares well with the website in terms of colors, fonts and other design elements. Such a logo and website design will be in the memory of the visitors for longer time which also means that the design enhances recall value of the website.

Importance of website logo design for business.

A website for business is all about providing the relevant information and to sell products or services. Website designers keep this aim in mind while designing several business web pages for a site.

Logo plays a crucial role in business through the website as the logo is displayed at the top of the site. A purpose of the prominent place of a logo at the top of the site is to fill the customers and visitors with confidence. They find it buying the products and services from the site secure and safe when they see the company’s logo right at the start of opening a site.

This is the reason that logo design elements should match with the website logo design or you should create a website in keeping with the logo elements.

For instance, a website designer can take the colors from the colors already incorporated in the company’s logo. Matching colors give confidence to the customers in buying products and services online. Similarly, the designers can use the logo’s fonts in website designing as well.

A company’s logo should be such that does not get distorted in size when it is incorporated on a smaller space at the top of a website. If the logo loses its shape and size, it creates a bad image for the business and the customer can run away from the site.

So, make it certain that your logo design and website design share most of the design elements. This will create a brand identity for your business and company.


By Henny Kel

I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter