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What Are Flyers, and How Do They Help In Business Promotion?

by Anne Carton Tweet - in Flyer Design


Last updated on December 13th, 2023

Most businesses use flyers as a cost-effective means of driving potential customers’ attention. They lure people with discounts, codes, etc., advertised on the handouts. These marketing tools are even more helpful for small businesses since they can create them easily on their own using a flyer maker.

What is a flyer?

A flyer is a simple sheet of paper with attractive information about products, services, events, discounts, etc. Usually, it is a single, unfolded printed sheet containing a straightforward brand message that people can go through instantly.

Most flyers typically have a large headline and multiple colors. Due to the use of text in big letters, people can know what is on offer at a glance. Since there is not much text to read, people do not mind having a flyer handed over to them while walking.

Different Types Of Flyers

Before creating and launching your flyers for business promotion, know which type of flyer will best suit your brand. You should know various flyers to choose the right one for your business.

Here Are The Main Types Of Flyers:

  • Handbills
  • Leaflets
  • Pamphlets
  • Digital flyers
  • Posters
  • Mailers
  • Inserts
  • Circulars

You can use these flyer types to explore their potential to drive attention and traffic.

Consider These Tips For Effective Flyer Marketing

Before starting your flyer campaign, make sure that you are well prepared, taking these tips into account:

01. Know Your Specific Purpose

Make sure that you have your precise intention for creating your flyer campaign. Do you wish to promote your new small business, or do you want to build a solid customer base? Or do you just want to reach out to new clients?

You will create a date and time if you intend to announce an event. People want to know where the event will take place. The design will look different if a map of your location is provided. You can also consider adding social media tags when making a flyer. Make sure you choose the right flyer size for all the information to come out visually perfect.

02. Target Your Audience

You should know which customers you want to target through flyers. Picture them regarding their social, educational, financial, and other backgrounds. Find out who is looking for discounts and other enticing offers. Who is the one who finds your products or services useful?

Once you have your target customer in mind, you will design your flyers with the right elements. You will distribute flyers among those customers. So, keep your specific audience in mind when using a flyer maker.

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03. Time It Well

Timing matters a lot to achieve marketing goals through flyers. When you distribute flyers will determine how many people interact with your business and the amount of traffic you get as a result. You want to announce an upcoming event using flyers.

But release those flyers ahead of the event so that more and more people get the information. Make sure you give enough time to the potential attendees of your event. So, after creating flyers with a flyer maker, know how many days ahead of the event you should start the distribution of flyers.

Where to distribute flyers?

Flyers are thin sheets of paper that are handy for distribution. You can just give them to any passerby. But that does not mean that you should distribute them without thinking twice. A well-thought plan to hand out will help drive the target customers. This means you will save money on printing by giving flyers only to your potential customers.

Here Are The Right Places To Hang Up Flyers:

  • Parks – Think of hanging out your flyers on bulletin boards of parks. Some parks have those bulletin boards that show the topography of the area. Take permission from the park’s maintenance staff to put your flyer on the boards.
  • Schools – If your brand has its audience as school-going children, get the school administrator’s permission to hang up your flyers around the right places on school premises.
  • Restaurants and Cafes – Ask managers or owners of cafes and restaurants for permission to display your business flyers in their spots. Cafes generally allow flyers inside.
  • Neighborhoods – Neighborhoods are also great places, but you need permission since each neighborhood has its own rules for flyer advertising. Consider that before going door-to-door to hand out flyers.

There are plenty of ways to distribute flyers. You can hand them out to the crowd by the sideline of a trade show or any event, depending on the type of business you own. Including flyers in your customer statement and invoices is another effective way. Many small businesses insert flyers in newspapers and magazines.

One of the most cost-effective ways is to mail your flyers directly to customers’ addresses.

Benefits Of Flyers For Business Promotion

01. A Quick Look At The Content

One of the main advantages of flyers for business promotion is that it lets viewers scan the main content at a glance. This is because flyers have discounts and other key offers written in bold letters to grab the attention. Most flyers convey an offering to the customers in a few lines only. Consider that as a significant point while designing with the help of flyer maker tools.

So, once people read your flyers, they quickly get the message and can act on it instantly. Since flyers are open sheets, everyone can see them easily and publicly.

02. Grab Attention

Flyers are among the most effective strategies to turn heads toward a business. People naturally look for discounts, which they mostly get to know from flyers. So, it helps in driving their attention. A designer will incorporate the proper graphic elements that make the design attractive.

When using a flyer maker, create headlines in big letters which catch the eye immediately. Then, bright colors also help grab people’s attention. Also, businesses can add more features to personalize their flyer designs to suit local tastes and drive attention.

03. Low-Cost Solution

Flyers are also one of the most cost-effective solutions for businesses running on a low budget. There is just one small sheet of paper to print for distribution, which does not cost much. Those who are short of money can even start with low-quality paper. The aim is to publicize your business with some attractive offers. Then, you can print flyers on good-quality paper as your business grows.

04. Easy Design

Another benefit of flyers marketing is that flyers are easier to design that business owners can quickly create all by themselves. Just grab a flyer maker tool, and you can create the design using the tool’s features in a few minutes. That means small businesses can save money on hiring a professional designer.

05. Increase Brand Awareness

Flyers are tangible marketing tools people share with peers and keep these leaflets with them if there are attractive offers. You can ask customers to bring flyers to get discount codes. Businesses can mention coupon codes, QR codes, stubs, promotional stubs, etc.

People want to share such flyers with friends and family. This all helps in increasing brand awareness.

06. Promote Upcoming Events

For small businesses, flyers are tested marketing strategies to promote an upcoming event. You can announce a major event in your business in a cost-effective way. So, you can publicize and promote events such as trade shows, press meets, new store openings, and new product launches. Besides, flyers also are excellent means of advertising products and services.

07. Tracking Marketing Data

Flyers are also a way to determine whether your marketing strategy is working to your advantage. Businesses can easily track using QR codes, flyer numbers, and website addresses. With these trackable features, businesses can determine how customers respond to their schemes and promotional campaigns.

So, these are the tried-and-tested ways your business can benefit from your flyer marketing campaign. With the right strategy in place, your flyers can steadily help the brand grab your target audience’s attention.

Now that you are ready to create your flyers explore Designhill, where you access its flyer maker, which comes loaded with various features. The DIY tool lets you design your flyer type in quick steps without any design experience.

The AI-based tools automatically come up with multiple design ideas. You can select the one that best reflects your brand personality. Develop that idea further using this tool. Besides, the platform also has many other graphic design tools for you to use online.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Wrapping Up

Flyers are potent marketing tools that small businesses can easily afford and implement in their marketing strategies. These leaflets help grab the target audience’s attention quickly and are instrumental in reaching out to people with attractive discounts, etc. Small businesses can easily create these leaflets, which are easy to design. A quick use of a flyer maker can help create these promotional tools in a few minutes.

Create Your Own Custom Flyers

Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce. Facebook | Twitter

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