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What Is UI Design & How It Helps Build A Better App & Website?

by Anne Carton Tweet - in UI

What is User Interface (UI) design? And how it helps build a better app & website

Last updated on January 25th, 2024

There are thousands of websites in any given field, and they are all competing for users’ attention and business. This compels apps and websites to catch the users’ attention at a glance and be user-friendly simultaneously. That is where User Interface design comes into the picture, helping online sites in many more ways.

What is UI design?

When we visit a website or an app, we generally have an opinion of how the site looks and how impressive and user-friendly it is for us. That is what UI design [User Interface design] is all about. Its job is simultaneously to make an online site look visually pleasing and helpful. So, when thinking of what UI is, you can say this design field is about creating an app or website with which users can interact.

But UI design is different from UX design. While UX design is about creating a website from the point of view of user experience, UI design primarily focuses on an online site’s aesthetics.

A UI designer will think of a site’s look and feel. Then, the designer will determine how the users will interact with animations, navigation buttons, or text.

So, a UI designer makes good use of wireframes and brings them to life. The designer will create prototypes and incorporate the elements that UX designers require. Such designers look into the details, such as fonts, logos, and colors. Also, the designer will ensure that all the site pages look cohesive.

We can say that UI design is about focusing on how to create a website or app aesthetically and coming up with innovative ideas to display information.

Significance of UI Design For Apps and Websites

Users interact with a website or app. But UI design will determine the impression of a screen the page will have on them. With mobile phones working as devices to look for products or services, users must instantly get it on the first screen they see. And also know that apps and websites today have to compete for users’ attention.

The job of a UI designer is to make your app or website look unique and valuable. So it stands out in the crowd of millions of other such sites. So, all scales of apps or websites need creative UI design.

A UI designer will also help in making a brand recognizable. It also helps in brand awareness.

01. Creates Visually Appealing Websites

UI design helps create a visually appealing app or website that keeps visitors glued to your site pages. Such a site page is also satisfying and familiar to the users. The designer blends visual design with its information architecture and interactive elements. As a result, such a website looks elegant without compromising its functionality.

02. Makes a Website Interactive For Users

With the help of a professional UI designer, a website or app becomes interactive for the users. They can efficiently perform specific actions that you want them to take.

For example, when users check a box on an online form, it immediately responds, or any missing information gets highlighted instantly. Such interactive design is crucial to do business and making users take the right actions.

03. Builds Information Architecture

A UI designer builds an efficient information architecture that enables users to find the information to complete different tasks. Such designing involves organizing web content, structuring, and labeling. But it is done so that users can quickly access information.

04. It Helps In The SEO Of Websites

Also, note that SEO specialists first want to focus on whether or not the informational infrastructure of a website is efficient. Know that Google has now come up with multiple changes about how a website will rank on search results.

It has now updated its algorithm to consider better UI and UX for ranking purposes to identify high-quality information. Therefore, UI has become a way to search engine optimization.

Tips For Creating Helpful Apps and Website UI design

An impressive look and feel of a User Interface engage visitors immediately. They should locate all the relevant buttons to press and go to the information pages at first glance. But creating one such page with the best UI design is not easy. The designer must consider some essential elements and aspects before designing the interface.

Here Are Some Golden Rules To Follow While Designing A UI

01. Consider Your Target User First

Before you start creating your UI design, think of the type of users visiting the app or website. That is important because it considers their expectation from the site. Therefore, put yourself in their shoes to know how they will react to the design if you want to target users of all ages with different experiences. In that case, you may consider sticking to the familiar UI designs and practices.

Also, consistent communication from the interface with users is essential to help them interact easily. Make sure that the interface responds well to the users’ every action. With such a prompt response, users can instantly correct their actions. They can quickly move to take the next action. If the interface does not respond, users will have doubts about their actions and whether or not they took them correctly.

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02. Empower Your Users

A good UI design gives control to users. Make users like an interface design by giving them complete control over their activities on the page. They generally enjoy a web page design that they are familiar with. So, do not make frequent changes to the interface. Users do not have time to know how your website works.

The designers also should avoid annoying users by asking them for data entries more often. They will skip your site if compelled to enter data or create a user account.

03. Make The Design Look Consistent

While designing a UI, ensure that each element looks consistent in using colors, fonts, etc., with the entire page design. Such consistency helps build trust and gives the user assurance that it is an authentic website or app. So, your colors, buttons, fonts, menus, copy, and controls all must look like part of the same design.

This also means that when a user switches from one page to another, the pages should have the same look and feel.

Website design

04. Create A Simple Design

Do not try to overload your app or website page with too many buttons and other elements. Often, the intention here is to provide more and more information from one screen. Such designers get tempted to add more information in a small space of an app. or website. That leads to too many design elements, making the pages look complex and overwhelming for the users.

Therefore, include only a few elements sufficient to convey your brand message. Make sure that the design is simple. For example, the navigational buttons should systematically lead the users to what they are looking for on the side. They will focus on your products or services rather than worrying about retaining the information. Simplicity is also the key to creating other designs, such as a logo design.

So, by now, you must be aware of how UI design can help create better apps and websites that are impressive and user-friendly.

If your business requires an app and website that drives users’ attention and has helpful features, visit Designhill, the leading creative marketplace. You can hire a talented UI designer out of many from this site.

Just compare their design samples from portfolios and work one-to-one with the designer of your choice. This is also an ideal platform to meet your other design requirements through contests such as logo design contests. You will get a lot of design ideas shortly in response to your design brief.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Wrapping Up

UI design is responsible for creating an outstanding app and website that catches the eye instantly and glues the viewers to its overall look and feel. It is also about designing a site with user-friendly features, such as navigational buttons in the right places. The interface makes a website interactive for users and builds an information architecture.

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Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce. Facebook | Twitter

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