Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

What Should Logo Design Brief Contain?

by Henny Kel Tweet - in Logo Design

Design Brief

Last updated on March 26th, 2018

Your logo design brief is a guiding tool for the designers about how the logo should look like and what are your expectation from the design. However, a professionally written brief is different from a casual brief that simply ask the designer to create a logo. So, what actually should a brief for logo design?

Understand Why Logo Design Brief Is Important for Business and the Industry


A perfect logo design brief introduces the company to a designer . Describe your company’s main business and the industry. Name the products and its characteristics and do not forget to give the reason for wanting a logo design. Describe your target audience. When telling about your customers, inform about the age group of the customers and their expectations from the product. For example, if the logo design is for a shoe company, the brief may say that the customers are young and around 30 years of age and like to wear comfortable but durable shoes. The designer will keep this guidance in mind to use the fonts, colors, space etc to convey the message of durability and comfort.

Do not forget to mention the logos of your competitors to give the designers an idea of what the design should look like. You can also include in the logo design brief your own concepts of the logo. However, let the designers decide about the ideas and you can always inspect them for approval.

create your logo

I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions