Last updated on February 15th, 2018
Businesses need logos as symbols of their identity in the market. But, not all logos are suitable to your brand personality. A mismatch of logo design and brand personality can even damage your business prospects. So, make sure that your logo is in sync with the attributes of your business.
If you own a small business you may be aware of the importance of graphic design. You know that graphic design plays a key role in building your business and company. An impressive logo has the potential to enhance your business reputation in your niche market.
When it comes to logo designs, there are several logo design types that can be considered. The graphic designers can create logos in a number of ways and styles. Generally, designers start by reading a client’s design brief carefully and find out their design requirements of business. Several designers will come out with their own logo design styles. Therefore, you must consider these points while choosing a right logo for your business-
• Remember that graphic design is about bringing the personality of your brand to your customers. For example, if you run a media company for young people, your logo must reflect fun and entertainment. Only such a logo will represent your company’s personality correctly.
Similarly, if your business caters to the needs of children and makes some exciting toys, you will have an entirely different style of logo. Most probably, your logo design will have some comic elements and a handwritten lettering. So, keep your brand personality and message in mind while considering a design style for your business logo.
Professional graphic designers create logos after considering many aspects of the design and also a client’s business. They make it certain that a logo is capable of communicating with the targeted customers.
• A logo design must be simple. It means that its target viewers must get the meaning and message of the logo at a glance. Any complexities in the logo design are only going to harm your efforts for driving your customers.
• Choice of colors is another significant matter for a graphic designer. Each color of your logo must evoke the emotions your business represents. For example, if your company owns a fast food restaurant, its logo may have red as chief color. This is because red evokes passion, aggression, and love. These feelings are associated with target young customers. Typeface is another crucial element of logo design. Typeface will add personality to your logo.
So, selection of right type of logo is crucial to create a brand identity for your business.
Here Are Some Major Logo Types That You Must keep In Mind
Illustrative Logo Designs
An illustrative logo design is the one that has some illustration as main feature. Such a design makes a logo more attractive and instantly visible. This logo type conveys a business message effectively. This is because illustration catches the eyes quickly. That is why many businesses and graphic designers prefer this logo style.
Moreover, illustrative logos have some amount of text as well. This makes the image descriptive. Due to combined effect of illustration and text, most of these logos are unique design. You should go for these types of logos only when you want to convey something through illustration.
Corporate Logo Designs
Corporate logos are the ones that depict big financial institutions or corporate houses. Such institutions or big companies have already established their business in the market. They do not usually have a tough competition.
Therefore, corporate logo designs are generally classy designs. These logos have elements of bygone era to emphasize dependable quality and customer loyalty.
But even if your company is a startup, you can have some elements of corporate logo designs to attract customers. But make sure that your logo stands out from the crowd of the logos of big brands.
Web 2.0 Logo Designs
Web 2.0 logos are the result of innovative techniques by graphic designers. These logos are new in trend and are made using many colors and reflection in order to create a spectacular logo. The designer uses color contrast in a skillful way.
You business should opt for these types of logos for modern digital era.
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Hi-Tech Logo Designs
Hi-tech logos are the product of new technology. The contemporary design technology ensures that the graphic designer can incorporate abstract images and other elements. They can make creative use of light etc. Hi-tech logos usually have an abstract imagery as chief feature. It helps in adding some excitement in the logo for the viewers.
You should opt for a hi-tech logo style also to increase visibility of your business. The three dimensional effect is one of the main features in such logos. This attract the viewers immediately, But make sure that your brand personality is suitable for such a logo.
So, which of these main logo design types will suit to your business? Talk to your graphic designer and get the suggestions. The designer will advise only after evaluating your business personality. Your brand message for customers will also be a decisive factor in deciding a type of logo.
Your small business also can opt for crowdsourcing your logo design work. An advantage of crowdsourcing your logo to Designhill is access to many unique design ideas. All you need to do is to launch your logo design contest. Make sure to give a precise design brief. In a short period of two weeks, you will get dozens of unique design entries. But in case you do not like those designs, you can ask for refunds under 100% Money Back Guarantee scheme of the marketplace.
Logo designs are of many types. But main types include illustrative logo designs, corporate logos, and hi-tech logos. Pick one of these types of logo for your business depending on your brand personality and message for customers.