White Space For Elegance In Logo Design

Avatar by Designhill Tweet - in Logo Design - [wtr-time]

Logo Design

Last updated on February 11th, 2019

White space or negative space is one of the most elegance elements that the logo designers use in order to express some hidden message. Use of white space is also a difficult job to accomplish since it demands high professional skills which come with experience and perfect understanding a client’s business. But first know what is white space.

White space is the space that is within or outside of a main design. There is always a main figure in a logo which is instantly visible to the eyes. This main figure or drawing is surely something that depicts a client’s business. But the designers create the main figure in such way that there comes up some space for another figure which the viewers note a little later on seeing the logo for a bit longer time.

An excellent example of use of white space in logo design is Guild Food Writers’ logo. This logo has a pen nib as the main figure which symbolizes the writer. But the design is such that there is a split in the pen nib and this split is designed in the shape of a spoon. So, there is a spoon hidden in the pen nib. The spoon in white space indicates that the writers write on food.

Another famous instance of white space in a logo is the logo of FedEx, or Federal Express company which is a courier service company. There is an arrow hidden between the letters E and X. This arrow is carved out by designing these two letters specially for the purpose. So, use of white space within these letters beautifully creates and arrow which the viewers notice a bit latter. The arrow shows progress and forward looking approach of the company.

There are in fact many examples of elegant logo design that made an excellent use of white space to express the client’s message to the customers. Ask your designer if it is possible to create one such logo for your company to impress your targeted customers.

create your logo

Avatar

Designhill is the most reliable and fastest-growing custom graphic design crowdsourcing marketplace that connects a thriving community of graphic designers from across the globe with clients looking to source high quality graphic designs such as logo designs, banner designs, packaging designs, merchandise designs, web designs and many other designing works at affordable prices. In just six months of going live, the startup has helped more than 1500 businesses source unique graphic designs and has paid out more than $70000 to its ever-growing community of 29,000+ graphic designers, logo designers, visual artists and illustrators from all over the world. Facebook | Twitter | Google+

Say thanks or boo to Designhill

Contact

Location

DL

Posts

262
Share-this
Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions