Since being launched in 2016 Be Natural Whole Grain Mini Bites has had the highest repeat rate of Adult Cereals NPD. Be Natural came to Jam&Co looking revitalise the product packaging to attract more trialists. The brand had to engender new sales without having any incremental A&P (advertising & promotional spend) support. The objective of the refreshed pack was to drive trial with target family audience and leveraging a proven food format.
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