BOGO Card was created for Burrito Loco to drive up walk-in sales. It has worked exceptionally well for the client. They have ordered thousands of these to date.
I have 22 years of branding and design experience. I have worked with local, regional, national and global brands throughout my career. Clients like MM-Mars, Family Dollar Stores, Baskin-Robbins, Carolina Beer Company, and Primal Brewery have benefited from my ideas, designs, and relationship. I began my career after inventing a sifting cat litter box. I had to learn to design because I had no budget to design my own brand identity for my litter box. I did pretty well, soon after I was selected to sell my litter box on QVC myself, then other brands started to notice my work and I quickly became a branding expert helping companies create, reinvent, and even save their brands. One of my biggest accomplishments was re-branding Baskin-Robbins hard candy, a dying candy brand (despite being a brand that is recognized by 99% of consumers) it quickly became the fastest growing hard candy brand in the US. My packages for Baskin-Robbins were featured on the cover of Packaging Digest. Since then, I have owned and managed three successful agencies in the Charlotte, NC region and continue to design and consult whenever I can. I truly LOVE what I do, it is a passion not a job.
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