Logo design for a bar. The client wanted the name of the bar to be incorporated along with the icon
I'm a graphic designer and a visual artist, i have bachelor degree in visual arts and specialized in fine arts, and a research master degree in visual arts at the university of bologna -Italy- .For me, art is a childhood passion that i developed through years, and when i started the graphic design, i decided to study psychology of arts and semiotics, iconography and iconology at the research master, with that base of knowledge, i understood more about visual identity, so when it comes to logo design and beyond i see it more as a symbology and iconography, its not just an icon to put on a business card or an app. IT'S AN IDENTITY, that rapresent values of the company and made to attract specific categorie of people, through color, typography and the STYLE.Graphic design, and especially visual identity is a form of art, it's art and psychology and marketing mixed together for one purpose, wich is growing business company and making the difference between them.AND THAT'S WHAT I LOVE TO DO.