Having a strong brand name that depicts the purpose, intent, vision & mission of an organization is crucial to any business. A Good brand identity upsurges the Business viability and growth which makes it important for the Graphic Designers, Logo Artists & Brand Experts to put together a strategical thought process while defining that identity for a business. And, it takes a lot to cut through the psyche of a Client demanding best of designs & brand collaterals, and deliver solutions which captures the essence of a business. Isn't it?
To help global designer's community, Designhill brings yet another super amazing AMA session with renowned Brand Identity Expert - Sophia Georgopoulou
In the session, you will learn -
- How to get the correct brief from the client and understand it
- The importance of research in Brand Identity Process
- Understanding Feedback (the difference between bad & negative feedback)
- The Significance of Shape & Color Psychology
- How to convince a 'tough' client to get your design ideas
Check out the event recording below.
