Top Secrets to Create a Unique Brand Identity

Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. His specialties include brand strategy and positioning, naming and messaging, brand architecture, qualitative research, and organizational change. He is also creator and host of How Brands Are Built, the podcast where branding professionals get into the details of what they do and how they do it, and the associated blog and resource platform.

Prior to Heirloom, Rob’s previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His client experience ranges from the Fortune 500 to Silicon Valley startups, and from San Francisco to Shanghai, including brands such as Flex, GE, J.D. Power, Disney, John Deere, and Intel.

Rob has published articles about brand strategy and naming in Branding Strategy Insider, Business Insider, Guardian, TechCrunch, and VentureBeat, among others.

Robert is a freelance logo and brand identity designer from Perth Australia, with a combined audience of over 100,000 across social platforms.

Design and creativity has always been a part of his life and before long doodling in the back of his school books evolved into a passion for graphic design; embarking on a self taught journey to freelance success.

Robert began building an audience and client base through sharing his work and insights online, rapidly developing and refining expertise in the field of branding. Through these endeavors Robert was able to quit his part time work to begin freelancing full-time, and in the years since has never looked back. Robert helps purposeful start-ups and entrepreneurs manifest their brands vision harnessing the power of brand strategy and design. He continues to share his work and teachings online to an increasing audience of engaged like-minded designers and creatives across the globe.

Strat's career journey began before college working for agencies and freelancing as an illustrator and designer. Strat has always been a creator with an insight for how things connect with people. Over the years, working with marketing firms and ad agencies, he developed his experiences and helped students transition into their career in design and marketing.

Through his career spanning over 20 years, Strat has contributed a lot as a design leader and consultant to numerous organizations in brand management, advertising, marketing, design and the entertainment industry. Strat's responsibilities have included delivering everything from “just a logo” to large scale interactive museum displays and both national and international campaigns. As an entrepreneur & founder, Strat ran operations and creative of a small boutique agency growing to $6M AAR in the first 3 years, specializing in developing creative teams and innovation strategies using service and experience design principles.

In addition, Strat has participated as a mentor to the students and entrepreneurs. He is also passionate about international relations the Arts and Education.

He is based in Washington, D.C., and available to travel for longer consulting or employment opportunities.