2021 is going to be a landmark year for brands in the process of creating & reshaping their identity. For one, things have changed drastically over the last few months and second, the audience is aware and opinionated like never before.

We have, Katherine, a renowned brand marketing expert and she will be here to share her insights with all of us in this Keynote Session.

Agenda

  1. What is "brand voice"?
  2. How do you find your "voice", establish brand identity, create business descriptors?
  3. Develop brand tone from the descriptors like mission, visions and values?
  4. What are the demographics for current and future customers? What would they want from your brand?
  5. Tailor your content: How will your brand voice be communicated on different platforms.

In case if you missed the session, here is your chance to redeem yourself. Watch this recording now!

Title : What It Takes to Create Purposeful & Authentic Brands | Katherine S. O'Donnell | Designhill
Duration : 1H 4M 35S

Guest Speaker

Katherine S. O'Donnell

Katherine S. O'Donnell

Katherine is a senior leader in Marketing and Communications strategies. She helps companies develop clear, tailored programs that are data-driven and powerful. With 15 years of hands on experience in reputation management, Media Relations, and brand positioning, she brings a comprehensive and diverse palette of skill sets backed by a cultural intelligence that embraces innovation in the global marketplace.


She believes that Connectivity— Agility —Quality — is important for companies to be successful, and a communications strategy must have all three. As technology continues to dramatically change the field of Public Relations, businesses need to listen and engage with customers to not only survive — but thrive. She looks forward to continuing to provide an exciting and distinguishable twist and story to the products and services that she markets and brands.

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