It’s no secret that B2B is a narrow niche and 2020 proved as a major setback for Account-based Marketing as it strongly established itself as a key strategy in the B2B Marketing arsenal.

If you employ the right strategies in 2021, your pipeline will flow with sales qualified leads, and one such strategy you should implement is account-based marketing (ABM)

Our panel of experts walks through setting up a perfect digital ABM strategy that reaches intent data, ads, website optimization, and ultimately drives more targeted accounts to raise their hand for your product or solution.


  • What is account-based marketing and tips for designing highly effective ABM campaigns?
  • Benefits of ABM campaigns for business growth and identifying best-suitable accounts/tools for ABM campaigns
  • Tips for setting up your ABM campaign checklist and measuring ABM program effectiveness
  • Case studies of highly effective & successful ABM campaigns and methods used for best results
  • Trends: Why 2021 is set to be another year for ABM growth and how the pandemic impacted Account-based marketing tactics and strategies
  • Learn the value of blended ABM and why account relationships are a key success metric
  • Tips for increasing your chances of converting ABM prospects when they come to your website

Don't forget to register yourself, get certified & win big!

Guest Speakers

James Muir

James Muir
Vice President Sales, Essential Hub

James Muir is the founder and CEO of Best Practice International and the bestselling author of the #1 book on closing sales – The Perfect Close. He is a 30-year veteran of sales having served in every role – from individual contributor to executive VP. His mission – to make the complex simple. James has an extensive background in healthcare where he has sold to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM, and others. He is passionate, enthusiastic, and fun. He likes to have fun while he works. Not only is James a lifelong student of sales, but he’s also an accomplished guitarist, organic chemistry fan, and fitness buff.

Meridith Elliott Powell

Meridith Elliott Powell
Business Growth Strategist & Award-Winning Author, MotionFirst

Sales strategist, leadership expert, Certified Speaking Professional, and award-winning author, Meridith Elliott Powell wants today’s businesses to stop viewing uncertainty as something that prevents them from being successful. This is why her virtual programs, leadership coaching, online courses, and keynote presentations leverage her 9 step formula for making uncertainty your company’s strategic advantage. Through these she shows leaders how to create a culture of employee innovation and intrapreneurship. In turn, by helping employees and teams take charge of their careers, they become the employees that companies strive to keep.

Tim Hughes

Tim Hughes
CEO & Co-Founder, DLA Ignite

Tim Hughes is universally recognized as the world-leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.

Tony J. Hughes

Tony J. Hughes
Co-founder & Sales Innovation Director, Sales IQ Global

Tony Hughes has 35 years of corporate and sales leadership experience having generated record-breaking results as a salesperson, head of sales, and CEO leading the Asia-pacific region for multi-nationals. He is a best-selling author, consultant, trainer, and keynote speaker.

Tony is Co-founder and Sales Innovation Director at Sales IQ Global. He serves on advisory boards and has been published by The American Management Association. Tony has also taught sales for Sydney University, University of New South Wales, and within the MBA program at the University of Technology, Sydney.

He has been ranked #1 sales blogger globally by both Top Sales Magazine and Best Sales Blogger Awards. Tony is ranked a top 3 sales expert and thought leader globally by LinkedIn and the most read person on the topic of B2B selling within their platform. He has more than 500,000 blog followers and has been rated the most influential person in professional selling within Asia-Pacific three years in a row.

His first book, The Joshua Principle – Leadership Secrets of Selling, is in its 10th printing, and his most recent books, COMBO Prospecting, and Tech-Powered Sales are published by HarperCollins Leadership New York. Tony speaks at conferences internationally and his clients are some of the best-known brands in the world including Salesforce, Grant Thornton, SAP, IBM, Flight Centre Travel Group, Adobe, Siemens, Docusign, and other market leaders.

Tony Morris

Tony Morris
Founder, Tony Morris International

Tony Morris is an International Sales Speaker, Best-selling author of 5 books, Contributor to Forbes, and Founder of an International sales training company. He and his team have helped develop over 30,000 sales professionals, across 62 industries to perform at the top of their game.

On his podcast, Confessions of a serial seller, Tony has interviewed the top 100 sales performers from around the World, to learn what they do differently to give themselves an unfair advantage over their competitors. Tony’s sales superpower is he conducts LIVE sales calls on stage to his audiences’ dream prospects and most importantly, he gets results.

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