It’s no secret that B2B is a narrow niche and 2020 proved as a major setback for Account-based Marketing as it strongly established itself as a key strategy in the B2B Marketing arsenal.
If you employ the right strategies in 2021, your pipeline will flow with sales qualified leads, and one such strategy you should implement is account-based marketing (ABM)
Our panel of experts walks through setting up a perfect digital ABM strategy that reaches intent data, ads, website optimization, and ultimately drives more targeted accounts to raise their hand for your product or solution.
- What is account-based marketing and tips for designing highly effective ABM campaigns?
- Benefits of ABM campaigns for business growth and identifying best-suitable accounts/tools for ABM campaigns
- Tips for setting up your ABM campaign checklist and measuring ABM program effectiveness
- Case studies of highly effective & successful ABM campaigns and methods used for best results
- Trends: Why 2021 is set to be another year for ABM growth and how the pandemic impacted Account-based marketing tactics and strategies
- Learn the value of blended ABM and why account relationships are a key success metric
- Tips for increasing your chances of converting ABM prospects when they come to your website
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