Boost Your PPC Performance: Best Practices, Tips, Strategies, Trends

Aaron has developed strategies for clients ranging from F500 beasts & internationally recognized retailers, fast-growth Series A startups, a few local plumbers, and regional adoption agencies here & there. In his career, he has overseen a few billions in media spend. He has spent time in just about every channel online, from media buying and email campaigns to affiliate and beyond, but found his "home" in SEM. He is a frequent speaker at conferences worldwide & wants to bring as many rising stars as possible into this lovely digital ad world. 

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and a leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

Michelle is a Facebook Ads Specialist and helps businesses grow exponentially with Facebook Advertising. She brings a personal touch to her job and is always committed to meeting the business needs at every level. She works at a very high level with a handful of clients to generate leads and sales from Facebook ads with an exceptional ROI. She leads with strategy & understands marketing as a whole and how Facebook Ads fit into it.