COVID-19 has really changed the landscape of every business in some way and PPC world is no exception. During this time, advertisers needs to be brave, agile, creative, and patient with this ever-changing environment.

In this session, you’ll get updated on the latest happenings in paid media marketing, as well as best practices and tips that you can implement right away in your accounts to ensure you will get the best performance and ROI from your PPC campaigns.Our panel of experts will discuss predictions and trends for 2020, and give you expert strategies you can utilize.Learn how to be a smarter and more effective marketer in 2020!

Agenda:

  • What are ins and outs in the PPC world for 2020?
  • What new PPC trends lie ahead for marketers?
  • Tips on how to do smarter remarketing in a post-cookie world.
  • Powerful PPC Strategies to Grab Your Customers’ Attention.
  • Advices to get innovative with your target audience in search and social world.
  • Strategies to position yourself to work with AI tools &automation.
  • When & how to pivot your paid ads marketing strategy?
  • Tips on allocating your budget wisely & much more!

Check out the event recording to learn about it!

video
Title : Boost Your PPC Performance: Best Practices, Tips, Strategies & Trends | Designhill
Duration : 1H 6M 46S

Important topics covered in this session


Guest Speakers

Aaron Levy

Aaron Levy

Aaron has developed strategies for clients ranging from F500 beasts & internationally recognized retailers, fast-growth Series A startups, a few local plumbers, and regional adoption agencies here & there. In his career, he has overseen a few billions in media spend. He has spent time in just about every channel online, from media buying and email campaigns to affiliate and beyond, but found his "home" in SEM. He is a frequent speaker at conferences worldwide & wants to bring as many rising stars as possible into this lovely digital ad world. 

Duane Brown

Duane Brown

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. After leaving Toronto in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Jack Wills, and Mopp (bought Sept. 2014) while in London, UK. He now lives in Montreal, Canada helping ecommerce and DTC brands grow through data, CRO and PPC marketing across search & social ad platforms.

author video
Title : Duane Brown | Boost Your PPC Performance: Best Practices, Tips, Strategies & Trends
Duration : 29S
Frederick Vallaeys

Frederick Vallaeys
Optmyzr, CEO & Co-Founder

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and a leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.





Joe Martinez

Joe Martinez

Joe Martinez is the Director of Client Strategy for Clix Marketing, and one half of the Paid Media Pros YouTube channel. While he is hands-on in all aspects of PPC, his true passions lie in display, remarketing, audiences, and YouTube. He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for Social Media Examiner, PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Microsoft Ads. He regularly speaks at conferences such as SMX (Advanced, Munich, East, West), HeroConf, Pubcon (Pro, Florida, Austin), SMXL, SEMPO, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2020.

author video
Title : Joe Martinez | Boost Your PPC Performance: Best Practices, Tips, Strategies & Trends
Duration : 18S
Michelle Bridger

Michelle Bridger

Michelle is a Facebook Ads Specialist and helps businesses grow exponentially with Facebook Advertising. She brings a personal touch to her job and is always committed to meeting the business needs at every level. She works at a very high level with a handful of clients to generate leads and sales from Facebook ads with an exceptional ROI. She leads with strategy & understands marketing as a whole and how Facebook Ads fit into it. 

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