As a marketer we know that Content is King! However, in 2020, ways of running marketing are evolving but content is at the center of all this change again. In this new era of marketing, brands are playing safe with their communication, but there are still opportunities to serve and engage audiences.

In this session learn how to build a concrete, engaging content that will fuel your lead generation strategy and converts for your business.

Agenda:

  • Learn how to convey the right message, identify content marketing opportunities
  • Content Marketing Challenges, Best Practices, Tips
  • How to convert your website visitors to leads by adapting right communication strategy
  • How to use data insights to optimize content and find the right ways to measure the success
  • ·Advices for business going forward

Hope to see you there!


Guest Speakers

Christoph Trappe

Christoph Trappe
Chief content & marketing officer, The Authentic Storytelling Project

He’s a global top 14 content marketer, top 40 B2B marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry. His experience spans the full spectrum of digital strategy – including social media, SEO, UX collaborations and content strategies and production - to drive results.

Gini Dietrich

Gini Dietrich
Spin Sucks, Founder and author

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

Title : Gini Dietrich | Panelist | Content That Boost Your Business: Tips, Trends and Best Practices
Duration : 46S
John Jantsch

John Jantsch
Duct Tape Marketing, Founder

He help Small & Local Business Owners, Professional Services providers and Consultants streamline their marketing approach, increase revenue and scale strategically by providing a proven, practical and simple system called Duct Tape Marketing. He has been featured in

The New York Times. USA Today, Inc. Magazine to name a few.

Title : Panelist | John Jantsch | Content That Boost Your Business: Tips, Trends and Best Practices
Duration : 16S
Michael Brenner

Michael Brenner
CEO, Marketing Insider Group

Michael Brenner is a top CMO influencer, Motivational Speaker and CEO of Marketing Insider Group, where he works with leading brands in building effective thought leadership, content marketing and employee activation programs. He spent 25-years in sales, marketing, and executive leadership roles with brands like SAP, Nielsen, and a number of high-growth startups.

Michael is also the best-selling author of 3 books including his latest Mean People Suck , The Content Formula, and Digital Marketing Growth Hacks. Michael enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact.

Title : Michael Brenner | Panelist | Content That Boost Your Business: Tips, Trends and Best Practices
Duration : 35S
Pam Moore

Pam Moore
Co-Founder, Materketing Nutz


She is the CEO & co-founder of Marketing Nutz, a social media consulting agency that help small and large business leverage social and digital technologies to increase brand awareness and achieve defined business goals.As an international keynote speaker, trainer, consultant & strategist, She also help business leaders and event organizers increase their ROI.


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