Content Marketing is a genre of marketing that helps attract targeted audience with the relevant, valuable and consistent content. In today's digital-first world, Small businesses can outsmart larger competitors with this marketing weapon.

A strong content marketing strategy can benefit brand to acquire new audiences and pitch products/services in the digital world; manage brand reputations; grow engagement; etc.

In this session, learn about how your content is a creative exercise of showing your consumers your unique personality, tips to inject your business values and culture into your content & much more

Agenda:

  • Why content marketing is crucial weapon to Success in the Digital-first World
  • How to produce content which shows an increasing ability to target, engage and convert website visitors
  • How to enhance brand image by building trust and valuable relations with your audience
  • How SEO efforts can be enhanced with the updated or fresh content
  • How to evaluate your content and make changes to stay relevant and drive ROI?
  • Tips to nurture your prospects with online content
  • How to build your marketing funnel with content that nurtures prospects?
  • Strategies to create better buyer personas with which to target your audiences
  • What type of content is useful to build and retain current customers?
  • How pull marketing wins over push marketing through digital initiatives?
  • Tips to set yourself apart from your competitors with great content.
  •  And Much More
video
Title : Top Hacks for Content Marketing in 2021 | Beginners Guide | Designhill
Duration : 1H 12M 18S

Guest Speakers

Amelia Tran

Amelia Tran
Head of Digital, iSpot.tv

Named “top 30 women in digital you should be following” by NOW Marketing, Amelia is a Digital Marketing Lead with a decade of experience managing startups & global Fortune 500 brands (Google, Bayer, Shell, L’Oreal). In 2021, she joined iSpot.tv, a TV ad measurement company as their Head of Digital.


Her passion for marketing and connecting with others led to features in eMarketer, Business Insider and related publications & podcasts, as well as speaking engagements at Social Fresh & Social Media Marketing Summit. Since 2017, she’s had the pleasure of teaching Marketing at New York University, and currently continues to teach Part-Time at Baruch College. She is also recognized as a runner-up for Cannes Young Lions and for winning pitch competitions within GroupM, and in 2020, Amelia was accepted into the prestige AD CLUB of NY’s Women’s Leadership Fellowship program, and became the sole recipient at MediaCom.


author video
Title : Amelia Tran | Digital Marketing Trends & Strategies To Drive More Business | Designhill
Duration : 28S
Ardath Albee

Ardath Albee
CEO, Marketing Interactions, Inc.

Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she creates personas and persona-driven content marketing and sales enablement strategies for her clients. She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow. Follow her on Twitter: @ardath421.

Christina Sanders

Christina Sanders
Lucidpress

Christina joined Lucidpress with years of marketing experience under her belt. She serves as inbound marketing manager developing both B2B and B2C marketing channels.

Most recently she worked as a campaign manager at 97th Floor, a digital marketing agency where she managed integrated marketing campaigns.

Christina graduated from BYU’s public relations program. Outside the office, you’ll find Christina teaching piano lessons or cooking a new recipe she found on Pinterest.

James Tucker

James Tucker
Founder & Creator, Cruz Creative Agency

James is a content creator. He helps to communicate with the followers & audience through visual & audio storytelling.

Zontee Hou

Zontee Hou
President, Media Volery LLC

Zontee Hou is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based agency Media Volery and head of strategy for the respected consultancy, Convince & Convert, led by Jay Baer.

She is one of TopRank’s top 50 most influential content marketers, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award.

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