Social media advertising is critical & crucial in today's era! As a brand, it is very difficult to stand out in the world of social media. If you’re exploring ways to step up your game on the social media domain & make more of an impact, check out these tips & insights from top industry experts of the online community.

In this session, learn how to create a perfect social media strategy that gets results. Hold your seat & let's talk about the nitty-gritty ingredients of rocking out a winning social media marketing campaign.


  • Understand the goal of the campaign, tips to plan & promote engaging content on each platform
  • Learn what social media activities are effective, what metrics you should be monitoring, and how to calculate those metrics?
  • Tips for boosting engagement in your social campaigns, and find ways to attract your followers' attention to the content
  • Cost-effective tools that help you manage and optimize your campaigns effectively & will transform your social media marketing skills
  • Tips & strategies to hasten your brand visibility and awareness without having to pay for it
  • How to use effective and efficient hashtags to take your social media marketing to the next level?
  • How to hitch Generation Z, processes, and technology together?
  • Brand case studies that have already found success on social media platforms

Attend this live session and get a chance to win exciting offers!

Title : How To Elevate Your Social Media Campaign Results To The Next Level | Designhill
Duration : 1H 3M 37S

Important topics covered in this session

Guest Speakers

AJ Wilcox

AJ Wilcox
Founder, B2LINKED

AJ is in the Digital marketing field for the last 13 years. He fell in love with LinkedIn Ads about 9 years ago. He started back in 2014 to specialize in LinkedIn Ads at high performance.

Matt Johnston

Matt Johnston
CEO & Founder, Guide Social

Matt is known as a pioneer in social video. Running video teams at NowThis, NY Magazine, & Business Insider before creating his own company - Matt is responsible for 10 billion+ video views during his career. He is also the author of Producing Empathy.

Mia Fileman

Mia Fileman
Marketing Strategist & Educator, Idiello, FAMI CPM

Mia brings more than two decades of experience running marketing campaigns on behalf of business and government. She spent 10 years in Brand Management roles for global companies L’Oreal, BIC and Kraft, among others, before moving to the world of creative agencies as a Director. Before Idiello, Mia also ran her own marketing agency for seven years, through which she led several government campaigns on on things like family services, drugs and alcohol, and tourism. Mia Fileman is a marketing strategist with decades of experience in the industry. She’s also a mother and military spouse who knows the reality of juggling business, life and multiple roles. So in 2018, Mia decided to share what she’s learned and help growing marketers level-up.

Samantha E. McKenna

Samantha E. McKenna
Founder, #samsales Consulting

Samantha McKenna is an award-winning sales leader, brand ambassador for LinkedIn, and highly sought-after speaker who has spent her career doing two things – breaking records for herself, her employers and now her clients, and putting others first to ensure every client engagement she has delivers an exceptional client experience.

Since 2008, Sam has worked for some of the most notable names in the Bay Area, including ON24 and LinkedIn, and spent years as an individual contributor in net new Enterprise sales before moving to scaling teams and revenue in executive leadership. She has also double-majored in law firm sales and has worked with 86 of the AmLaw 100 firms.

She is the creator of #samsales, which has a significant following on LinkedIn for her tangible sales tips and actionable advice for sales executives and teams. In addition, #samsales has led to Sam being the highest-attended speaker at dozens of conferences, including Outreach’s “Unleash 2020,” that netted over 8,000 registrants.

She has been named a Top 50 Woman in Revenue, consistently ranks as the most read author for countless publications, is proud to be one of the faces of LinkedIn Sales Navigator’s marketing campaigns, and was named a Top Ten LinkedIn Sales Star 2020.

Tony Christensen

Tony Christensen
Founder, Tony Does Ads

Tony is a creator, speaker and self-proclaimed, “marketing nerd” who is obsessed with Facebook & Instagram advertising. Currently, he does consulting; Tony Does Ads, as well as work for NOW Marketing Group as the Advertising Manager for all accounts.

Tony has created and optimized advertising campaigns for keynote speakers, conferences, and business owners around the world with budgets as high as the millions a month in advertising spend. He is a mad scientist when it comes to creating ads. He tests and optimize campaigns based on metrics directly aligned with business goals.

In his free time, he creates weekly advertising videos on his YouTube channel and travel. He loves connecting with people on Twitter, spreading positivity (usually through sarcasm) and empowering people to go after their biggest dreams.

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