From follower counts, mentions to the post-engagement percentages, the world of social media metrics can be confusing and there are dozens of metrics that indicate your social media success. Clicks, conversions, and ROI are metrics that digital marketers must focus on while measuring the success of social media campaigns.

There are many methods and tools to measure these metrics but if you don’t know how to measure the right KPIs then you may be wasting your time.

In this session, our experts will share key social media metrics you should be measuring. In this session, you will learn how to measure them and which to focus on. They’ll even give you actionable tips on how to do so.

Let’s get stuck in!


  • What are social media metrics & why should you track them?
  • Tips for measuring the right social media metrics for Branding & Revenue-Linked Goals
  • How to measure share of voice: Volume and sentiment?
  • Tips to monitor and measure your audience growth with “volume”
  • How to amplify your message with “Reach” and measure your brand reach?
  • How to build trust and nurture with “Engagement” and measure the impact
  • Tips to inspire action with “Influence”
  • And much more...

Don't forget to register yourself, get certified & win big!

Title : How to Measure Social Media Success in 2021 | Designhill
Duration : 1H 1M 7S

Important topics covered in this session

Guest Speakers

Charrele Brown

Charrele Brown
Director, SAP

Charrele is a Director - Head of Digital Selling Executive Branding Program & Gamification for Digital Selling at SAP and her passion and fulfillment comes from helping others reach their goals. The excitement that comes from being able to be truly innovative and transformational in her approach is even more gratifying. Digital media is changing constantly and the challenge in keeping abreast of new and emerging technologies is what she loves most about her career.

Jessika Phillips

Jessika Phillips
Founder, Now Marketing Group

Jessika is a social media strategist known for her outspoken dedication to relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relationships everyday. She founded NOW Marketing Group in 2010 with only a laptop and a vision.

The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.

Joe Cox

Joe Cox
Founder & Creator, The Pop-Marketer

Maybe the oldest living Millennial, He was born in analog, raised in digital & found a career in the internet. He schooled in branding by Red Bull North America & Coca-Cola. He also spent the last 15 years on the agency side bringing new ideas to life for brands like Hershey, Square-Enix & Anheuser- Busch by helping them partner, draft off & even hack themselves into popular culture.

Now He is building a community of Pop-Marketers, talking with the thinkers and makers of popular culture in the Pop-Marketing Podcast to teach others how to tap into the zeitgeist to super charge their ideas & unlock the creativity hidden within the media we love.

Kenneth Kinney

Kenneth Kinney

Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group as well as the Host of "A Shark's Perspective" 

Sonja Likness

Sonja Likness
Director, Duke University

Sonja Likness is Duke University’s director of social media and content strategy. Her expertise spans over a decade of experience in social media, marketing, brand-building, analytics, and cross-platform planning. Sonja’s responsibilities at Duke include University-wide social media consultations and strategy, content development and distribution, analytics and reporting. She is currently pursuing her Master of Arts degree in digital communication at UNC Chapel Hill’s Hussman School of Journalism and Media.

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