Marketers today are under more pressure than ever to justify spend. Yet despite advances in technology, measurement continues to be one of the biggest struggles today for brands and agencies. In this session, our experts will walk you through how to effectively measure what works in order to achieve your marketing & business goals.
Agenda:
- Measurement Marketing spend vs. Advertising spend
- Leveraging data
- Aligning C-suite with proper expectations and goals
- Looking at soft metrics vs. hard metrics
- Sales alignment
- Tips and tricks to use for measurement
