Marketers today are under more pressure than ever to justify spend. Yet despite advances in technology, measurement continues to be one of the biggest struggles today for brands and agencies. In this session, our experts will walk you through how to effectively measure what works in order to achieve your marketing & business goals.

 

Agenda:

  •  Measurement Marketing spend vs. Advertising spend
  •  Leveraging data
  • Aligning C-suite with proper expectations and goals
  • Looking at soft metrics vs. hard metrics
  • Sales alignment
  • Tips and tricks to use for measurement  

Guest Speakers

Deana Goldasich

Deana Goldasich
CEO, Well Planned Web

Deana Goldasich is CEO of Well Planned Web (WPW) — an agency that strategically plans, develops and distributes content for “trailblazer” B2Bs with complex sales cycles. Whether it’s an advanced ABM partnership or intensive Lead-Gen Engagement, Well Planned Web knows how to lock eyes with clients’ customers. The team has mastered the art and science of human engagement for over 10 years. WPW’s client list includes enterprise organizations in SaaS, financial services, professional services, healthcare services and B2B e-commerce. The agency has been featured in many worldwide publications and was finalist for the Content Marketing Institute’s (CMI) Content Marketing Agency of the year

Ginger Shimp

Ginger Shimp
Senior Marketing Director, SAP

Ginger understands the power of a great story and believes it’s at the heart of great marketing. Actively listening to a customer’s story and then relating how that customer can “run better” is why she’s been proud to work for SAP since 2004. Developing content, engaging channels, and deploying tactics, she educates, stimulates interest, and drives demand alongside the most phenomenal marketers in the industry. During off hours, she puts her 30 years of experience to use serving on charity boards.

Kenneth Kinney

Kenneth Kinney
VP Marketing and Podcast host, Ai Media Group & A Shark's Perspective

Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group as well as the "Chief Shark Officer" and host of "A Shark's Perspective" podcast.

Michael Brenner

Michael Brenner
CEO, Marketing Insider Group

Michael Brenner is a CMO influencer, Motivational Speaker and CEO of Marketing Insider Group, where he has worked with 100+ brands in building effective thought leadership, content marketing and employee activation programs. After 25 years in sales, marketing, and leadership roles with brands like SAP, Nielsen, and a number of high-growth startups, today Michael enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact. He is also the best-selling author of 3 books including his latest Mean People Suck, The Content Formula, and Digital Marketing Growth Hacks.

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