Today, social media has changed the whole scenario of marketing and doing business. With social media opening the gates to the 4.48 billion active social media users worldwide, businesses have no other choice but to step into the game. 

However, every brand is different with its own social media platform needs. And, if you are a new startup, it can be difficult to get even started. You might come across many challenges and feel nervous about stepping into your social media marketing game. 

In this session, our industry experts will be sharing how other companies deal with such struggles, what are the best tools and tactics used by social media experts, and how you can succeed using social media platforms.

Event Agenda:  

  • What is social media used for?
  • Tips to use social media to leverage greater relationships with your audience 
  • Learn how to use social media platforms to increase organic traffic to your website
  • How to reinvent and create content in multiple of forms to appeal to a wider audience
  • Use social to measure to further develop and improve your social and content strategy

If you missed out on this session, watch the recording right here.

video
Title : Types of Social Media Marketing Strategies | New Trends in 2022
Duration : 1H 16M 53S

Guest Speakers

Amelia Tran

Amelia Tran
Head of Digital, iSpot.tv

Named “top 30 women in digital you should be following” by NOW Marketing, Amelia is a Digital Marketing Lead with a decade of experience managing startups & global Fortune 500 brands (Google, Bayer, Shell, L’Oreal). In 2021, she joined iSpot.tv, a TV ad measurement company as their Head of Digital.


Her passion for marketing and connecting with others led to features in eMarketer, Business Insider and related publications & podcasts, as well as speaking engagements at Social Fresh & Social Media Marketing Summit. Since 2017, she’s had the pleasure of teaching Marketing at New York University, and currently continues to teach Part-Time at Baruch College. She is also recognized as a runner-up for Cannes Young Lions and for winning pitch competitions within GroupM, and in 2020, Amelia was accepted into the prestige AD CLUB of NY’s Women’s Leadership Fellowship program, and became the sole recipient at MediaCom.


Amisha Gandhi

Amisha Gandhi
VP, Influencer Marketing & Communications, SAP

Amisha Gandhi is currently Vice President, Influencer Marketing & Communications at SAP. She leads the Global PR, AR, Influencer Marketing and Advocacy teams for Ariba and Fieldglass.

Previously, she created the Global Influencer Marketing program and took it from pilot to a full scale marketing function across the company. She has experience running cross functional teams including demand-gen, product and regional marketing (EMEA, APJ), events, advertising/brand and corporate communications.

Dorien Morin-van dam

Dorien Morin-van dam
Social media consultant, More In Media

Dorien is a social media consultant, organic Social Media specialist, certified Agile Marketer, community manager and keynote speaker. She has been in the trenches of social media for nearly 10 years. Starting out as a local specialist, learning about B2B and now she is working with international brands.


Jessika Phillips

Jessika Phillips
Founder, Now Marketing Group

Jessika is a social media strategist known for her outspoken dedication to relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relationships everyday. She founded NOW Marketing Group in 2010 with only a laptop and a vision.


The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.

Kate Paine

Kate Paine
Linkedin Expert & Coach, Standing Out Online, LLC

Kate helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace, and a respected asset to their company and clients. ?She uses her journalism, marketing and public relations background back to tease out her clients’ compelling story and position themselves as an expert or thought leader both online and off.

Discovering an individual's story makes her expertise uncommon in the world of online personal promotion. She’s an expert at using LinkedIn for marketing and uses the channel as a powerful personal branding platform. Kate also speaks at national marketing conferences about personal branding strategies and social media, and teaches how to use LinkedIn for corporate sales teams.

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