Podcasting has finally become a mainstream medium over the last few years. And it is high time we stop ignoring its power and take advantage of this amazing opportunity to reach and engage your audiences in a new, non-traditional way.

Podcasts are a great way to build your brand, grow your business, and promote your subject-matter expertise. In this session you will learn how it can function as a new channel in your content marketing strategy to get attention and engagement from your stakeholders.

Here is what's in store -

  • Unleashing the power of podcasting to drive more engagement
  • Why you need a podcast for your business
  • What are latest trends for brands to follow and what should be avoided in 2020
  • Best practices before recording/launching your podcast show
  • Learn powerful strategies to create, promote, and monetize a successful podcast
  • Tips on deciding topics and conducting interviews
  • Answering your questions about podcasts

A lot happened in the event and we are sure you would not want to miss it, so watch the recording here!

Title : Power of Podcast: Why businesses need to embrace this robust marketing tool | Designhill
Duration : 1H 9M 39S

Guest Speakers

Dave Rohrer

Dave Rohrer

As an in-house and agency digital leader for more than 20 years, Dave Rohrer has solved problems and increased revenue for companies both large (Internet Retailer 100 & Fortune 500) and small (start-ups & small, local businesses). Dave is the co-host of The Business of Digital Podcast and runs Chicago-based digital agency NorthSide Metrics.


Dave is an internationally recognized speaker and can be found sharing his digital marketing wisdom at conferences like PubCon Pro, Midwest Digital Marketing Conference, and the Craft Brewer’s Conference.

Greg Shepard

Greg Shepard

Greg Shepard has built and sold 12 businesses in BioTech, TransitTech, AdTech and MarTech. He is a Forbes Book Author & contributor and has been featured or quoted in publications like Fortune, Entrepreneur, The New York Observer, The DEAL and Thrive Global. A recipient of four private equity awards for transactions between $250M to $1B, Greg has appeared on TV, Radio, and popular Podcasts. Greg has also been a TEDX and Keynote speaker at multiple universities and conferences worldwide.


Greg is a founding partner at BOSS Capital Partners, a global investment syndicate that focuses on series seed technology businesses that prefer operational expertise and guidance to achieve capital-efficient and rewarding outcomes. He is also the creator of BOSS (Business Operating Support System), an open source business operating system based on his 20+ years of entrepreneurial and investor experience. BOSS was developed to empower entrepreneurs and increase the overall startup success rate.

Title : Greg Shepard | Power of Podcast: Why Businesses Need To Embrace This Robust Marketing Tool.
Duration : 59S
Joe Pardavila

Joe Pardavila

Joe Pardavila is a broadcaster, actor, writer, director and producer born and bred in New York City. Joe was a radio personality who was heard on legendary New York City radio station, 95.5 PLJ where he was part of their successful morning show for over 15 years that had over a million listeners daily in the metropolitan area. While at ‘PLJ he interviewed everyone from musical artists like Ed Sheeran, Coldplay’s Chris Martin, John Mayer, Lady Gaga, Justin Bieber, the Jonas Brothers and more. He also spoke with entertainers and newsmakers that include Tom Hanks, Kevin Bacon, Mike Tyson, New Jersey Governor Phil Murphy, and Kim Kardashian.


Joe also studied Sketch & Improv Comedy at the Upright Citizens Brigade and was a founding member and actor in the New York based sketch comedy group, Clip Show. The group performed at the Upright Citizens Brigade Theater and the People’s Improv Theater and their video sketches were featured on Funny or Die and the Huffington Post. 

Title : Joe Pardavila | Power of Podcast: Why Businesses Need To Embrace This Robust Marketing Tool
Duration : 28S
Kenneth Kinney

Kenneth Kinney

Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group as well as the Host of "A Shark's Perspective" 

Title : Kenneth Kinney | Power of Podcast: Why Businesses Need To Embrace This Robust Marketing Tool
Duration : 28S
Tim Crawford

Tim Crawford

Tim Crawford is ranked as one of the topmost influential CIOs. He is an transformational CIO with broad experience that takes a provocative, but pragmatic approach to the intersection of business and technology. He has served as CIO and other senior IT leadership roles with global organizations such as Konica Minolta/ All Covered, Stanford University, Knight-Ridder, Philips Electronics and National Semiconductor. Tim is also host of the 'CIO In The Know' and 'CxO In The Know podcasts'.


He holds an MBA in International Business with Honors from Golden Gate University Ageno School of Business and a Bachelor of Science degree in Computer Information Systems from Golden Gate University.



Title : Tim Crawford | Power of Podcast: Why Businesses Need To Embrace This Robust Marketing Tool.
Duration : 29S

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