PR Strategies and Hacks for Small Businesses

Deirdre is an author, entrepreneur and the CEO at Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, Deirdre has worked with senior leaders at Fortune 500 companies. As a career-long storyteller and strategist, she has been helping brands and professionals to ignite the energy and engagement around their communications, lead pressing media conversations and grow influence in the market. Today, she is using her decades of experience to train executives and their teams who want to take their media and communication to a whole new level and want to build stronger relationships with their stakeholders.

As an international speaker, She wants to share her research and career journey in PR, marketing, branding, and social media communications. She has been blogging at PR Strategies for over 10 years, and also hosting the podcasts, Women Worldwide, which in its 7th year and has nearly 2 million downloads.

The New York Times has called him "a rockstar who knows everything about social media and then some." He is a 5x best selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer and neurotatypical economy. With three startup launches and exits under his belt, Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder) and the new Neurodiverse and Remote economies.

Sally is an Award-winning Social Media Strategist and Coach. She has trained more than 2500 executives at major companies (like Time Warner Cable, Proctor & Gamble, Hilton Hotels) and PR agencies in the US, UK and Asia to create a digital PR and social media strategy on how to develop effective content that meets the needs of your audiences at every stage of the stakeholder or customer journey.

She takes skill, experience, and the right tools to do the research needed. She can help you find the data you need, set your goals and map out the strategy needed to improve your content marketing results.

Shonali Burke is an award-winning marketing communications strategist who helps purpose-driven organizations tell data-driven stories to bring their big ideas to life.

A veteran of large and small PR agencies, Shonali has worked with, among others, the ASPCA, where she spearheaded crisis communications around the 2007 pet food recall and Michael Vick case, Cirque du Soleil, Oxfam America, the United Nations Foundation, Baptist Memorial Health Care, and USA for UNHCR, for whom she designed its now-textbook digital "Blue Key" campaign.

An early adopter of social media, Shonali founded the #measurePR hashtag and Twitter chat, and was the first Indian American woman to be named to PRWeek’s “Top 40 Under 40” list of U.S.-based PR pros. She teaches multiple courses for The Johns Hopkins University’s M.A. in Communication program, and is a 2021 graduate of the Harvard Business Analytics Program, where she continues to volunteer as a student ambassador.