After the stress and turmoil of pandemic 2020, the question is - what’s next? So where is podcasting industry headed in 2021?
Alongside bigger listener numbers, podcasts put on some serious revenue in 2020. Covid-19 has slowed revenue growth to just over 10% compared with almost 50% in 2019. But any growth this year is a bonus and a Marketer’s forecasts predict a return to growth of 45% in 2021, making podcast advertising a $1 billion industry.
In 2021, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. If you haven’t made the leap into podcasting yet, then 2021 is the year to take the plunge.
In this session, our industry experts/ leaders will share their predictions, trends and dynamics so that you know how to survive in this increasingly competitive space.
What will be discussed:
- Agile podcast strategies that attracts attention and builds your content arsenal
- How to understand Podcast Listeners & allow for data-driven decisions to build loyalty
- Tips to monetize your podcast that multiplies your influence and income
- Fitting podcasting niches perfectly with the marketing mix
- Setting marketing budgets for podcast advertising
- Challenges to resolve – user education and improve search ability
- The Emergence of Growth Engines for Podcasts
- Tips on how to engage with existing fan-base/ listeners to build brand trust and affinity & Much more
Attend this without a fail, all you Marketers. Register now to receive your recording.