After the stress and turmoil of pandemic 2020, the question is - what’s next? So where is podcasting industry headed in 2021?

Alongside bigger listener numbers, podcasts put on some serious revenue in 2020. Covid-19 has slowed revenue growth to just over 10% compared with almost 50% in 2019. But any growth this year is a bonus and a Marketer’s forecasts predict a return to growth of 45% in 2021, making podcast advertising a $1 billion industry.

In 2021, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. If you haven’t made the leap into podcasting yet, then 2021 is the year to take the plunge.

In this session, our industry experts/ leaders will share their predictions, trends and dynamics so that you know how to survive in this increasingly competitive space.

What will be discussed:

  • Agile podcast strategies that attracts attention and builds your content arsenal
  • How to understand Podcast Listeners & allow for data-driven decisions to build loyalty
  • Tips to monetize your podcast that multiplies your influence and income
  • Fitting podcasting niches perfectly with the marketing mix
  • Setting marketing budgets for podcast advertising
  • Challenges to resolve – user education and improve search ability
  • The Emergence of Growth Engines for Podcasts
  • Tips on how to engage with existing fan-base/ listeners to build brand trust and affinity & Much more

Attend this without a fail, all you Marketers. Register now to receive your recording.

video
Title : The Business of Podcasting - Tips, Trends & Strategies To Follow in 2021 | Designhill
Duration : 1H 17M 36S

Guest Speakers

Billy Samoa

Billy Samoa
Co-Founder & CEO, Podify

Billy is the Co-Founder & CEO of Podify. The mission is to produce content that will inspire action for the good of humanity by sharing insights that help illustrate how the choices we make have an impact on our life and our planet. He is the creator and host of Insight Out, a show dedicated to revealing and dissecting life-changing insights. He interviews best-selling authors, entrepreneurs, and thought leaders to ask them to share their most powerful insights and break them down so they can be applied in lives of his audience.

David Shriner-Cahn

David Shriner-Cahn
Podcast Host, Smashing the Plateau

After 28 years as a highly skilled employee, David Shriner-Cahn was told that his job was over. In spite of the immediate trauma and fear, he knew that as his next step, he’d rather work for himself and have more control over his destiny. That was in 2006.


Today, David is a thriving entrepreneur, podcaster and speaker. He is guiding highly skilled professionals who are recovering from a late career job loss and who yearn to impact the world with their knowledge and creativity by becoming successful consultants and coaches.



Jeremy Ryan Slate

Jeremy Ryan Slate
CEO, Co-Foudner, Command Your Brand

Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. He studied literature at Oxford University, and is a former champion powerlifter turned new media entrepreneur. He specializes in using podcasting and new media to create trust and opening leader status. In iTunes, he was ranked #1 in the business category and ranked #78 in the Top 100.


Jeremy was named one of the top 26 podcasts for entrepreneurs to listen to in 2017 + 18 by CIO Magazine, top podcast to listen to by INC Magazine in 2019 and Millennial Influencer to follow in 2018 by Buzzfeed. The Create Your Own Life Podcast has been downloaded over 2.5 million times. He’s also a contributing editor of New Theory Magazine and Grit Daily.


After his success in podcasting, Jeremy and his wife, Brielle, founded Command Your Brand to help leaders use the power of podcasts to change the world.

Joey Price

Joey Price
CEO, Jumpstart:HR

Joey Price is an award winning human resources executive, business coach, thought leader, and professor. He is the founder of Jumpstart:HR, LLC, an HR consulting practice specifically for small businesses and startups, and host of Business, Life, and Coffee, a weekly personal and professional development podcast. As the CEO of Jumpstart:HR, LLC, Joey innovates by creating HR solutions for small business owners and start-up founders who want to build better, more competitive businesses. As a podcaster on the Business, Life, and

Coffee show, Joey shares carefully curated conversations on personal finance, psychology, professional development, and business for emerging professionals and business owners alike. BLC is a podcast focused on enhancing the quality of your business and life through relevant content that endures over time. Joey is a recent HR Executive Magazine Top 100 HR Tech Influencer, SHRM Top 30 Under 30 award winner, one of Forbes Magazine's Kevin Kruse's Top 100 Employee Engagement Experts in the World, and frequently cited HR and Startup Thought Leader in publications such as Forbes, HR Magazine, Inc., Businessweek, AMEX Open Forum, Money Magazine, and more.

Thomas Cagley

Thomas Cagley
President, Tom Cagley & Associates

Tom Cagley is a consultant, speaker, author, coach, and agile guide who leads organizations and teams to unlock their inherent greatness. He has developed estimation models and has supported organizations developing classic and agile estimates. Tom helps teams and organizations improve cycle time, productivity, quality, morale, and customer satisfaction, and then prove it.


Tom is an internationally respected blogger and podcaster for over 11 years focusing on software process and measurement. His blog entries and podcasts have been listened to or read well over a million times. He co-authored Mastering Software Project Management: Best Practices, Tools and Techniques with Murali K. Chemuturi. Tom penned the chapter titled “Agile Estimation Using Functional Metrics” in The IFPUG Guide to IT and Software Measurement. His certifications include CFPS, IT-CMF Tier 2 Certified Associate, CSM, SAFe SPC, TMMi Assessor, and TMMi Professional.

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