Content trends born out of necessity in 2020 aren’t going away anytime soon. It's very crucial for brands to stand out and stand apart in 2021 with high impact content marketing strategies that drive revenue & traffic.

In this session, our content marketing experts shared tons of valuable insights and lessons which needs to be followed for an impeccable content marketing strategy for your businesses.

Agenda:

  • Key takeaways from 2020 we should follow going forward
  • Latest emerging global content trends, tactics, challenges that are defining the direction of the industry in 2021
  • Recommendations on streamlining processes, tools, and technologies on real-world learnings and experiences
  • Discuss high-impact digital strategies plan that drive content conversions and revenue 

Watch the recording below!

Title : The New Era of Content Marketing: Planning & Prepping for 2021 | Designhill
Duration : 1H 14M 48S

Guest Speakers

Amy Balliett

Amy Balliett
Founder, Killer Visual Strategies

Amy Balliett is the CEO and founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and headed up SEO at several companies before launching Killer in 2010. In the years since, she has grown Killer Visual Strategies to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.



Ardath Albee

Ardath Albee
CEO, Marketing Interactions, Inc.

Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she creates personas and persona-driven content marketing and sales enablement strategies for her clients. She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow. She’s also currently the Interim VP of Marketing at Modus. Follow her on Twitter: @ardath421.

Chad Lakin

Chad Lakin
Vice President, Shootsta

Chad Lakin is the vice president of North America for Shootsta, one of the world’s fastest-growing startups. He has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Lakin’s overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths. He's heading up the company’s U.S. office to help bring the power of storytelling through video to more brand managers and people around the globe.

Kevin Doherty

Kevin Doherty
Marketing Communications Manager, Vyond

Kevin Doherty is a marketer and storyteller for Vyond: a cloud-based animation studio that allows anybody to make media that moves. An alumnus of UCLA’s School of Theatre, Film, & Television, Kevin specializes in using storytelling principles from the entertainment industry to create powerful brand engagement. As a certified agile facilitator, Kevin enjoys empowering teams to spark meaningful value for their audiences.

Noz Urbina

Noz Urbina
Founder, Urbina Consulting

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX and its online and offine events. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.


Title : Noz Urbina | The New Era of Content Marketing: Planning & Prepping for 2021 | Designhill
Duration : 27S

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