The New Era of Content Marketing: Planning & Prepping for 2021

Amy Balliett is the CEO and founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and headed up SEO at several companies before launching Killer in 2010. In the years since, she has grown Killer Visual Strategies to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.

Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she creates personas and persona-driven content marketing and sales enablement strategies for her clients. She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow. Follow her on Twitter: @ardath421.

Chad Lakin is the vice president of North America for Shootsta, one of the world’s fastest-growing startups. He has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Lakin’s overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths. He's heading up the company’s U.S. office to help bring the power of storytelling through video to more brand managers and people around the globe.

Kevin Doherty is a marketer and storyteller for Vyond: a cloud-based animation studio that allows anybody to make media that moves. An alumnus of UCLA’s School of Theatre, Film, & Television, Kevin specializes in using storytelling principles from the entertainment industry to create powerful brand engagement. As a certified agile facilitator, Kevin enjoys empowering teams to spark meaningful value for their audiences.