Brand-builders and businesses often face similar challenges and there are strategic tools that can provide solutions to those problems – but there is no one-size-fits-all model to suit every purpose – every situation is unique in some way. Everyone is dealing with unprecedented levels of change, uncertainty, complexity – and also, opportunity. Dim Sum Strategy recognizes this and offers a different approach: a simple strategic framework for building stronger brands (Brand Centered Management™ and the 4Ds process) within which multiple creative and strategic models can be applied to suit the need and purpose. Why Dim Sum? Because like the food, you can sample each tool in bite-sized pieces and cherry-pick those that are most interesting and relevant first.

In this talk, author, speaker, brand strategist and ex-Adman, Peter Wilken share a small selection of the strategic tools from his book Dim Sum Strategy with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies

Target Audience – Is this You?

  • You are interested in building brands and business
  • You’re in a creative industry: design, marketing, communications, media, advertising
  • You’re an entrepreneur, a business owner or a start-up
  • You’re a C-Officer or Manager in an established company
  • You’d like to know about creative strategic methods used to build stronger brands
  • You want practical tools that can help you straight away

Highlights of the workshop:

  • The three reasons brands fail
  • How to check the health of your brand
  • The five stages of brand-building
  • The value of putting your brand at the centre of your business
  • How to develop a Brand DNA
  • A change management model that works
  • The Delivery Donut
  • EEEEE! – how to justify the intrusion in communication
  • How to recognize creative ideas
  • How to overcome vested interest in inertia

Watch the session below!

Title : Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands | Peter Wilken | Designhill
Duration : 1H 2M 40S

Important topics covered in this session


Guest Speaker

Peter Wilken

Peter Wilken
Speaker, Author and Brand Strategy Consultant, Dolphin

Peter is a Professional Speaker, a Brand-Building Specialist and an Author. He helps individuals and organizations to think and act more creatively, to manage change, address business challenges and build stronger brands. He ran advertising agencies for Ogilvy and Leo Burnett, and his last corporate role was as Head of BBDO Asia Pacific overseeing 14 markets out of Hong Kong – BBDO has been the No.1 Creative agency in the world for the last 13 consecutive years. He was the co-founder of one of the first specialist brand consultancies, The Brand Company and he worked with five of the world’s top 10 brands including AIG, Coca-Cola, McDonald's, PepsiCo, Shangri-La, Shell, Unilever and many more across a wide spectrum of categories and cultures. Through his consulting company Dolphin, he helps entrepreneurs, start-ups, SME's and other organizations define differentiating and effective brand positionings – their DNA’s – using a trademarked 4D’s process. He speaks on Constructive Disruption, the power of unleashing creative thinking powers in individuals and organizations to manage change, uncertainty and complexity. His book Dim Sum Strategy – Bite-sized Tools to Build Stronger Brands, was published in late 2019. It shares a curated selection of over 40 of the most effective creative and strategic thinking tools, as judged by clients, from over 25 years in advertising, brand consulting and change management in an easy-to-digest format. 

Title : Peter Wilken | Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands | Designhill
Duration : 1M 1S

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