We live in a brand conscious world and brand is more than just a logo or a name.
In this session, learn about the concept of branding, its importance & what makes up a brand identity system
Agenda:
- Definitions and objectives: brand, brand strategy
- Sources of input required for any brand strategy
- Brand positioning; components of a brand strategy platform
- How a brand strategy does/should impact a business
- High-level brand architecture frameworks and organizing principles
- Verbal identity (voice/messaging)
- Naming: how it’s done, what makes a good name, common pitfalls
- What makes up a visual identity system
- Beyond visuals: sonic identity, ongoing brand management
