ACKO refreshes its brand identity with a new logo

ACKO refreshes its brand identity with a new logo

ACKO General Insurance is an Indian general insurance company founded in 2016. The company created a new logo design a few days back as its new brand identity, replacing its old design completely.

Here is how the new and old ACKO logos compare visually:

Why the logo redesign?

Focus on making insurance more accessible

ACKO has rebranded as part of its ongoing efforts to innovate and address customer needs. The new identity reflects the company’s focus on making insurance more straightforward and accessible.

Inspired by the Möbius strip, the new logo represents a continuous loop symbolizing trust, inclusivity, and collaboration.  The bold and sharp design reflects the company's focus on dynamism and innovation while retaining its signature purple color.

Elevating brand stature

The company wanted a minimalistic modern logo that today’s generation can relate to more easily. There has been a shift from the old, playful design of the logo to a creative look of the new logo. This shift also represents the company’s growing stature in the insurance sector.

Marking the next phase of growth

ACKO has now adopted the ethos of ‘’Welcome Change.’ The company needed a new brand identity aligned well with its next growth phase. The new logo marks the brand’s strategies to position itself firmly in the insurance business.

The company now wishes to move with a strategy for long-term expansion. It wants to provide customer-centric solutions with a focus on innovation.  

Prateek Malpani, Head of Brand, ACKO, has said, “Our refreshed identity reflects who we are today and where we aspire to be tomorrow. It’s bold, fresh, and fearless—just like the disruption we’ve brought to the insurance industry since day one,”.

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What inspired the logo redesign?

The main inspiration behind the ACKO logo redesign was the Mobius strip. Also known as a Mobius band or Mobius loop, the strip is a mathematical object formed by meeting the ends of a strip of paper. But the ends are brought together by giving them a half-twist.

The company chose the Mobius strip as an inspiration to design a logo that is refreshing and inspiring. The strip evokes trust and partnership, which is crucial in an insurance business.

According to the company, “The Möbius strip in our logo symbolizes our unwavering commitment to infinite trust and partnership with our customers. At ACKO, it’s never us versus you; it’s always us with you. This brand identity revamp represents our journey forward as we strive to bring peace of mind to millions of customers in India through protection, preservation, and prosperity.”

Retains color purple

Despite the change in the entire look of the logo, the logo designer retained its signature purple color as its brand identity. Purple evokes royalty, representing decades of customer trust and a strong bond between the company and its customers.

The color also conveys the insurance company’s innovation and dynamism. It also gives the logo its sharpness and boldness and helps it stand out.

So, when you create a logo, consider its brand’s new message and personality. Ensure that the new logo represents the ambition of the company.

Designhill, the leading creative marketplace, can help you create a logo. You can take the help of experienced logo designers at this site by working with one of them or launching a logo design contest. You can also make a logo using templates or tools like logo maker.

Wrapping Up

ACKO General Insurance Company from India replaced its old logo with a newly designed one. The new logo is a Mobius strip logo design that evokes the brand's innovation and long-term growth strategy. While retaining the color purple to evoke customer loyalty, the new logo is a minimalistic modern design.

Also Read ~ French Railway SNCF Voyageurs’ rebrand introduces 25 new logos!