French Railway SNCF Voyageurs’ rebrand introduces 25 new logos!

Written By:Anne Carton

02 January 2025

SNCF Voyagers, a new offshoot of the SNCF Group, has decided to go under rebrand. The French railway has chosen 25 different logo designs by associating with Rosa Paris. These 25 logo designs are created by 3D artists, graphic designers, and other creative people.

While some of the logos have retro vibe, others are cute and sophisticated. There are also logos that showcase metal band logo references, some depict Barbie aesthetics, and more.

This long range of logos depicts the range of passengers transported by the train company.

According to a press release, “the traveler who likes to read, the traveler who misses the 2000s, the one for whom figures and spreadsheets hold no secrets, the dreamer, the snack-loving traveler, and many others.”

Since the railway company transports about five million passengers every day, they are sure to find a logo that matches their preferences.

Though the company’s corporate logo looks normal and bland, the eclectic approach to other logos look mesmerizing. The 25-logo campaign of the SNCF Voyageurs can be visible on the French channel ITF1, FLIGHT, and social media through various networks of the brand.