Twix unveiled a new brand identity with its revamped logo design

Written By:Eshley Jackson

01 April 2025

UK’s confectionery brand — Twix has undergone a brand identity revamp. The company also introduced the latest $70 million campaign focused on unity. Earlier, the company encouraged its consumers to “pick a side” while promoting its two biscuits. However, at present the company‘s campaign focuses on inviting them to have it all.

The confectionery brand got a new logo waving goodbye to its older version. The latest logo design is created by JKR — global branding agency.

What’s new about Twix logo?

The new Twix logo is a modernized, refreshed, and distinct version of the previous logo. In other words, you can say that the agency has resurrected the heritage logo with a modern touch. The bold and wide logo has now become a bit modernized with more shine and glow.

Rankin Carroll, chief brand officer at Mars Snacking, said that, “Centered in the human insight that our fans are fostering maximalist living and abundance, we have reimagined our Twix platform from the idea of having to choose (left or right Twix) to one of having it all. A repositioning that pairs uniquely with the Twix brand and its two-bar format. ‘Two is more than one’ is so simple, so obvious and we’re really looking forward to showing up in new ways to delight our audiences.”

The curl at the T and X letter pays homage to the earlier logo design from 1979 to 2010. The nostalgia of the old logo can easily be seen in the latest logo design.

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