Walmart gets a modern logo design to resonate with the audience

Walmart gets a modern logo design to resonate with the audience.

Walmart is popular with consumers for low prices and bulk buys. It is also known for its giant sprawling stores and yellow spark logo. Now, the retail giant wants to give its brand a facelift. It has come up with a new brand identity with subtle changes in its logo design. The company intends to look modern for the new generation of consumers.

The logo changes aim to connect with new tech-savvy consumers. But at the same time, it maintains its appeal to long-term loyal customers.

The company has called the logo changes a ‘’comprehensive brand refresh’’. Elaborating on its intention, it says that the logo reflects the company’s "evolution as a people-led, tech-powered omnichannel retailer."

The retail giant says the logo "better represents who Walmart is today." Senior Vice President and Chief Marketing Officer, William White said, “This update, rooted in the legacy of our founder, Sam Walton, and demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow. While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s enduring commitment to both Sam’s principles and serving our customers however they need us.”

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Walmart's new logo- What has changed?

Walmart is a popular retail store, and its logo is easily recognizable everywhere by consumers. Now that the company has come out with the new changes in its logo, the question is, what has changed?

Here are the noticeable changes:

The spark

The spark is a crucial element of the Walmart logo design. It represents the company's and its consumers' energy regarding their choice of products. Also, the spark guides customers to all aspects of shopping and gives them the Walmart experience.

Compared to the previous logo, the newer one has thick sparks that look shorter. Due to this redesign, the new logo looks compact, with the sparks much closer to each other.

The company has said that the spark "exudes the energy of Walmart," and the color palette "leans on the retailer's most recognizable tones and its heritage of blue while ushering in new updates to keep the brand fresh."

Colors

Colors evoke our emotions. The Walmart logo also cleverly uses colors to evoke emotion and send a message to the target audience. The logo uses true blue and spark in yellow colors. These colors also represent the retailer's most recognizable tones.

But the yellow and blue colors of the new logo are in their brighter hues. The previous logo appeared insignificant due to light blue and yellow shades. Consumers can instantly notice the new logo due to its brighter blue and yellow color tone.

Font

Another instantly noticeable change is in the use of font. The previous logo has the wordmark in thinner letters compared to the much thicker letters of the new logo. The company used thicker letters to show its growing stature in the retail market.

Also, the new font helps the company stand out from its competitors. The company has said it is a "modern, custom font that differentiates Walmart from the competitors."

Social media users disapprove of Walmart's logo redesign.

Social media users have not responded kindly to the changes in Walmart's logo. Since only a minor change was made, most users say the new logo is similar to the older one.

A user in a viral tweet quipped, 'Millions spent, and now you can see it in 4K Ultra Blue. Good job, Walmart.

One user said, “I can't believe someone got paid for this." after sharing the logos before and after pictures.

Another user put "before and after" logo images side by side and tweeted, "Whoever designed this is laughing behind the scenes."

Yet another user equated the update to "cutting off 1 cm of my hair and expecting people to notice."

Critics also do not take the logo change seriously but call it skeptical. They have called the redesign of the logo a surface-level change.

Why did Walmart make minor changes to its logo?

But why did Walmart make the changes in its otherwise established memorable logo? One reason could be that the company wants to keep pace with the customers in the digital age.

Another reason some people cite is that the company faces issues related to its labor practices. The logo changes could be a tactic to divert attention away from those issues.

Whatever the aim, the new logo has generated many memes on social media, which is a way to bring attention to the logo and company.

It is the first time in the last 20 years that the company has made the change. How much the new logo translates into full merchandise carts is yet to be seen. The new Walmart logo will be on storefronts, apps, and delivery trucks. It will be visible on the company website and across all customer touch points.

That is how the new Walmart logo has come up, making people talk about it on social media and elsewhere.

If you also have a retail store and want to redesign your company logo, count on Designhill. The creative marketplace lets you hire a designer, launch a design contest, and collaborate with a designer on a one-to-one basis.

Alternatively, you can use a DIY logo maker to generate your logo on your own.

Wrapping Up

Walmart is a well-recognized retail store with outlets across the globe. It has recently tweaked its famous spark logo. The new logo has brighter colors, and the word mark has thicker letters. That gives the logo a new energy as it targets the new-age customers.

Also Read ~ Mozilla introduces new logo design with a dinosaur mascot.