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By Amincgd
Bright and funky label for cannabis-infused beverage needed
Cristy Johnson paid $549 for a new Label Design and received 50 designs from 13 Designers.
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By Amincgd
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$549

Bright and funky label for cannabis-infused beverage needed By Cristy Johnson

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    Note : Design brief last updated on  
    Contest title

    Bright and funky label for cannabis-infused beverage needed

    Select your industry
    Bar & Nightclub
    What is the name of your company?
    "Ready Rick's Chronic Mix"
    What is the name of your product?
    Ready Rick's Chronic Mix
    Briefly describe your product in a few sentences
    Cannabis-infused, fruit-flavored adult beverage
    Describe who would typically use your product
    Urban males, age 21-29 is our main demographic.
    Describe what you want designed
    Our product is a cannabis-infused, fruit-flavored drink called "Ready Rick's Chronic Mix". The brand is named after Freeway Rick Ross, best known for the drug empire he established in the 1980's in California.

    We need a label designed that we can shrink wrap around the small vile containing our first flavor: Fruit Punch. The label is 4" tall and 2" wide. (The 50mL vile itself is 4" tall with a 3" circumference.)

    We'd like the packaging to be loud and colorful with a funky, urban 80's feel. Red and turquoise graffiti. Our main demographic is male, age 21-29. A good example of what we're going for is the adult beverage "Blast" by Colt 45 (pics attached).

    We are very open to suggestions and ideas. Our Ready Rick's logo can even be changed around in ANY way if it helps your design.

    These things must appear on the label legally:

    1. The name: "Ready Rick's Chronic Mix"
    2. The flavor: "Fruit Punch"
    3. Dosing: "100mg THC (10mg THC every 5mL mark)"
    4. Size of bottle: "50mL (1.7 FL OZ)"
    5. A written warning (Ok to write it vertically up the side in small print so it doesn't take too much room):
    "CAUTION: Intoxicating effects may be delayed by 2+ hours. WARNING: May be habit forming. Unlawful outside Washington State. It is illegal to operate a motor vehicle under the influence of marijuana."
    6. Two required warning symbols: "Not for Kids" and "21+" (attached) **BOTH MUST BE EXACTLY 0.75" TALL**
    7. A clear window to see the tick marks on the vile. Should be about 3.7" tall by 0.3" wide


    Once we pick a winner for this contest, we'll immediately want to hire the same person to design the matching label for our Grape flavor as well. We'll want them to have the same format but different colors or backgrounds.

    Thank you for considering our brief!
    Any other information you want to convey to the designers.
    We need a label designed that we can shrink wrap around the small vile containing our first flavor: Fruit Punch. The label is 4" tall and 2" wide. (The 50mL vile itself is 4" tall with a 3" circumference.)

    We'd like the packaging to be loud and colorful with a funky, urban 80's feel. Red and turquoise graffiti. Our main demographic is male, age 21-29. A good example of what we're going for is the adult beverage "Blast" by Colt 45 (pics attached).
    Know the dimensions?
    Dosing: "100mg THC (10mg THC every 5mL mark)"

    Size of bottle: "50mL (1.7 FL OZ)"

    A clear window to see the tick marks on the vile. Should be about 3.7" tall by 0.3" wide
    Visual brief - color
    bell-iconLast Modified on June 20, 2020, 05:16 am

    Reds

    Aquas

    Other colors: Red (d62002) and Turquoise (57ccd9)
    Visual brief - font
    bell-iconLast Modified on June 20, 2020, 05:17 am
    Other fonts: Something similar to "Hoodson Script" or "Magnison" with a big sweeping R
    Required file format (Label Design)
    • (1) Jpg
    • (2) Psd
    • (3) Ai
    • (4) Png
    • (5) Pdf
    • (6) Eps

    Rate this contest brief?

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