Winner
Chateau Civrac brand relaunch
Alexander Gibson paid $349 for a new Label Design and received 25 designs from 12 Designers.
Winner
$349

Chateau Civrac brand relaunch By Alexander Gibson

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Note : Design brief last updated on 10 January, 2020
Contest title

Chateau Civrac brand relaunch

Select your industry
Food & Drink
What is the name of your company?
Chateau Civrac
What is the name of your product?
Chateau Civrac
Briefly describe your product in a few sentences
Red Wine - small batch, hand harvested
Describe who would typically use your product
Private clients, Restaurants wine shops - UK, China, Ireland US and Japan
Describe what you want designed
Château Civrac is a small independent Bordeaux winery.

Under new ownership, are seeking to update our brand identity including brand logo and bottle label design. The design should at the same time represent a centuries old historic French domaine, and a contemporary image to attract a new generation of international customers in British, Japanese, Chinese and US markets. We favour a clean, minimalist design. There should be some reference to the Cotes de Bourg appellation, possibly the prior design, and input from the owner

Front Label

Text should include, in order of priority
1- Brand "CHATEAU CIVRAC"
2- appellation "Côtes de Bourg" or "Bordeaux" (two classifications of wine produced)
3- Vintage year, i.e "2019"
4- Optional, grape variety, such as "MALBEC" or "CABERNET SAUVIGNON"
5- optional, sub-classification "GRAND VIN DE BORDEAUX"

Back Label,

This will include a brief description of the wine, serving/pairing suggestions, and regulatory information such as bottle size. % alcohol, health warnings. The specific content varies from country to country, and will be completed by winemaker. We simply request a template that is consistent with the style of the front label, to be edited as necessary.

A brief explanation of the attached images:

There is a front and back labels of a 2014 Chateau Civrac

I am not married to this design, though would be open to maintaining some elements, such as:
* font, "CHATEAU CIVRΛC" (without the inverted C at the end)
* The vertical window beneath the brand can be kept or adapted, but not essential
While I am looking for a simple, clean design, I find the existing label to be excessively simple

There is a scottish Clan Anderson crest with and oak tree and the "stand sure" motto. This is my ancestral family crest. I do not want the motto transcribed on the label, or a reproduction of the crest. But if elements of it could be subtly incorporated into the design, it would have a special meaning.

Finally, there is an example of a typical "Cotes de Bourg" label. you will find many more if you google image the term. Most of these follow a traditional format, showing a vineyard scene and a representation of the Chateau. In general I find this type of design unappealing and somewhat dated. However, the challenge for the designer is to create a contemporary, elegant label, which still evokes the idea of "PREMIUM FRENCH WINE" "BORDEAUX" and to a lesser extent "COTES DE BOURG"
Visual brief - style
Visual brief - color

Blues

Light neutrals

Dark neutrals

Required file format (Label Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Pdf
  • (6) Eps

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