Retail Label Design required
Griffin Litwin paid $749 for a new Label Design and received 34 designs from 11 Designers.
griffin_2248801
Griffin Litwin United States
“ .. ”
$749

Retail Label Design required By Griffin Litwin

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Note : Design brief last updated on  
Contest title

Retail Label Design required

Select your industry
Retail
What is the name of your product?
Citrus Hero
Briefly describe your product in a few sentences
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It is a spray product used by pet owners to de-odorize surfaces or fabrics after liquid or solid waste accidents from pets. It is citrus (orange) scented.

Describe who would typically use your product
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Pet owners. Target market is middle price range accessible to variety of consumers. US Market.

Describe what you want designed
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The product is a "pet odor eliminator" and this phase should be extremely prominent on the label face. The label should feature stylized elements of oranges, perhaps line drawings, sketches or simple clean style of illustration of orange slices. We thought there could also be simple illustrations of dogs/cats but they should share concept with the citrus and not dominate the design. It will be printed on a black plastic Boston-rounded style bottle. We are looking for a sophisticated and relatively simple color palette, perhaps a black label background with brighter orange elements, but we are open to ideas. Looking for bold and impactful fonts and layout that catch attention and are readable from a distance; consistent with "Hero" concept.


Label size is 10" Width and 5.5" Height. The labels will be laser-cut and there is no strict requirement for a rectangular label, the design could include non-rectangular edge elements such as callouts, angled or curved edges, etc. It will be a wraparound style label. The main focus and content of the label can be in the center and side panel(s) with supporting information such as instructions, ingredients, etc (reference attached file)


We are open to ideas and suggestions, ultimately the goal is that this label should help the product stand out against competitor odor removal products both online and on shelves. In addition to the "pick your style" photos we also like the style of the two attached photos.

Any other information you want to convey to the designers.
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Clean, modern design with sophisticated colors plus playful elements (illustration of orange or cat/dog)

Know the dimensions?
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10 inch width, 5.5 inch height. The labels will be laser-cut and there is no strict requirement for a rectangular label, the design could include non-rectangular edge elements such as callouts, angled or curved edges, etc.

Visual brief - style
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Visual brief - color
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Dark neutrals

Yellows

Let designers make suggestions

Required file format (Label Design)
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  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Other - NOTE: ONLY .AI accepted
  • (6) Pdf
  • (7) Eps

Rate this contest brief?

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