$279

Logo And Business Card Design required by: edge2 By mark.garrod

  • Logo And Business Card DesignBusiness & Consulting
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Contest title

Logo And Business Card Design required by: edge2

What name do you want in your logo?
edge2
Do you have a slogan you want incorporated in your logo?
shaping potential (an option with and without please)
Select your industry
Business & Consulting
Tell us more about your audience, organisation or product.
Hi there, I've attached a Creative Brief for your consideration. In this designhill briefing form I have only included a snippet of the information in the attached brief, so it is worth working from the attached brief.

In terms of logo styles, I lean towards a 'word mark' style logo, though if it has an abstract or pictoral mark that's ok, happy to see your ideas. I do like it where a graphical element is integrated into the letters (see mudfish logo attached).

HERE IS WHAT'S CRITICAL:
We want the audience to feel this training brand is:
- Different
- Tough, a little raw. We want them to sense the new/fresh training approach [being MENTAL TOUGHNESS].
- Version with and without the tagline ‘shaping potential’ please
- NO capital letters :-)
- Use the digit 2
- Preference for a blue colour scheme
- Not too fancy with the graphic elements – I like it where the graphic integrates with the brand name
- Keep it simple, and strong.



I've attached the logo from my last coaching business, 'mudfish coaching' just so you can see something that I liked. Cheers very much and look forward to seeing your ideas for edge2.

We're really excited about our business and the difference we can make to businesses and for their people, so can't wait for the visual representation of this to come to life. Best, Mark and Alasdair.

PS: If any of this is unclear or if you need more info please do just let me know. Cheers.
Style Attributes
Modern
Classic
Youthful
Mature
Feminine
Masculine
Playful
Sophisticated
Luxurious
Economical
Loud
Quiet
Simple
Complex
Subtle
Obvious
Geometric
Organic
Visual Brief - Colors to explore

Blues

Let designers make suggestions

Visual Brief - Font
Hi, I have attached a mock up of edge2 that uses a font I quite like. I like that it is a bit gritty, I like the serif element, I find it strong without having to be a big block font style. PLEASE LOOK AT IT, I Hope this helps.

font-family: 'Josefin Slab'

Other fonts: Hi, I have attached a mock up of edge2 that uses a font I quite like. I like that it is a bit gritty, I like the serif element, I find it strong without having to be a big block font style. PLEASE LOOK AT IT, I Hope this helps.
Required file format (Logo Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
Describe what your organization or product does and its target audience
More in the attached brief but in essence, edge2 helps individuals and teams [in business] to become better at what they do. Yeah, its training, but there is a difference. Where most training companies train skills, knowledge and/or processes, edge2 adds one extra big powerful ability...the ability to be mentally tough...to be motivated, resilient, to be in the very best headspace for whatever the task...so that people can perform to the best of their ability, and get the best possible results. Thats the difference, that makes us different. Please read the attached brief to learn about the target audience.

Hi I’m Mark. I am a professional and certified coach and facilitator. What the heck does that mean you ask?
Boiled down, I help people get better at their jobs.

Why do people want me to stick my nose into their business? One of two reasons:

a. bad things happen to people who don’t deliver the goods at work. From CEO’s to Mailroon clerk…no one’s job is safe if
performance is below par. So this motivates. Also…
b. cause people actually enjoy doing a great job, scoring goals, succeeding, winning and also enjoying the learning, growing and
self better-ment that goes along with that.
HR folks talk about employees reaching their potential, regular employee folk talk about being happy, happy with their work, their
results, their relationships, their pay, their prospects, what they have, what they can do and the biggie, who they are.
But this tends not to fall neatly in your lap, it takes effort and work and sometimes, a little outside help. That’s where edge2
comes in.
Myself and my partner Alasdair are experienced and qualified at helping people develop what it takes to perform at work. We
work ‘one on one’ with senior managers, or with teams from small units to whole organisations. The technical professional
discipline for what we do is coaching and facilitating.
We work on people’s mindset as well as their skillset and this is key to what makes us different. To give an example, we can
provide a group with a set of skills for say…effective teamwork. The thing is if people are resistant to the team goals, their
colleagues, their role in the group, or just hate change…well chances are they won’t be doing much with the wonderful tools
we’ve just equipped them with.
So the place we start is to help people with their mindset, their ability to motivate themselves and perform their work with
the best possible attitude so they get the best possible results. We help them understand how peak performers, like Olympic
sports champions, build mental toughness. Then, we give them the tools to do the same for themselves.
Having strengthened their ability to self motivate and be resilient, we turn to developing skills relevant to the business need.
This approach ensures participants not only learn new skills. It ensures they have the right mindset to want to use them, to want
to master them and to help them with the knock backs that are inevitable on the climb to peak performance and outstanding
results, in whatever it is they are tasked to deliver.
So the ‘2’ stuck on to the end of ‘edge’ is about this two pronged approach. Build the mindset, as well as the skillset, to get
more motivated, engaged, agile, resilient, determined and highly skilled people who, ultimately, can deliver results.

CREATIVE BRIEF – edge2

Who are we talking to and what do we know about them?
- Senior Managers
- HR Learning and Development Managers/Directors
Geographic – German audience firstly, European secondly.
The audience is pretty vast and general, I know. First up I wanted to account for the audience being senior professionals and
German.
So, please avoid anything too youthful or too crazy..

What would we like customers to feel / think ?

We want the audience to feel this training brand is different, it is solid. We want them to sense the new/fresh training approach
[developing mental toughness] towards enabling people to reach their potential.

What's the single most important thing we want them to take out of the brand identity?

That there is strength/toughness in the brand, it has teeth (it’s got edge!) its bold and it
communicates ‘shaping potential’.

Are there any executional mandatories?

• Version with and without the tagline ‘shaping potential’ please
• No capital letters, lower case only
• Use the digit ‘2’ NOT the word ‘two’
• Preference for a blue colour scheme
• Minimal graphic elements – I like it where the graphic integrates with the brand name, or sits alongside the
brand name, not above the brand name
• Font that looks tough, gritty – see examples on separate ppt attachment
• Keep it simple, and strong.

I actually really like the look of the mocked up logo attached in the brand hierarchy ppt. It is a typewriter font…rough
around the edges, quite bold and all lower cap.

CREATIVE BRIEF – edge2

What are the deliverables?

Phase 1 – this brief
• Brand Identity (Logo)
• Biz cards

Phase 2

• Letterhead
• Website
• Powerpoint template
• Facebook
• LinkedIn
Required file format (Business Card Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png

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