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Crane company - CRANIACS - needs a logo and business card
Winner
By Wonhouse pro
$449

Crane company - CRANIACS - needs a logo and business card By Christian Coleman

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Note : Design brief last updated on  
Contest title

Crane company - CRANIACS - needs a logo and business card

What name do you want in your logo?
CRANIACS
Do you have a slogan you want incorporated in your logo?
bell-iconLast Modified on October 30, 2020, 08:43 am
We need “CRANE & RIGGING SERVICES” added to the name/design. And CERTIFIED. RELIABLE. SAFE If possib
Select your industry
Construction
Please mention your special requirements. Also what feelings do you want your logo to provoke?
bell-iconLast Modified on November 01, 2020, 11:35 pm

We want CRANIACS to conveys things like STRENGTH, SKILL, MASCULINITY and POWER, rather than the more playful feel the word tends to evoke in plain type.


The three most important things:

1) CRANIACS be clear and readable.

2) The logo MUST show up a YELLOW BACKGROUND. (A yellow logo will NOT show up on our yellow cranes.)

3) The logo should be edgy and masculine.


We have decided to move away from the use of typical crane symbols. Unless you can truly put an artistic spin on typical crane symbols, we prefer you leave them out. Please give more attention to the typography and make the word CRANIACS come alive.


As for color, our cranes are yellow (see attached photos), so the logo would need to LOOK GOOD ON A YELLOW BACKGROUND.

Tell us more about your audience, organisation or product.
bell-iconLast Modified on October 26, 2020, 03:11 pm

We provide crane services to a wide variety of companies. The decision makers who hire us are typically foreman-types on large job sites or equipment/asset managers. We also get calls from Internet searches, and word-of-mouth is also a huge source of new business.

Who are your top 3 competitors? If possible, please provide there links as well
bell-iconLast Modified on November 01, 2020, 11:35 pm

Modern Construction: https://www.moderncraneinc.com/.

Maxim Crane Works (national company) - https://www.cranerental.com/

Barnhart Crane & Rigging (national company) - https://www.barnhartcrane.com/

Where all will you use your logo?
bell-iconLast Modified on October 24, 2020, 02:54 am
  • (1) Merchandise (mugs, T-shirts Etc)
  • (2) Online (website, Online Advertising, Banner Ads Etc)
  • (3) Print (business Cards, Letterheads, Brochures Etc)
  • (4) Signage (including Shops, Billboards Etc)
Select the types of logos you need?
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Letters or initials from your business name are used to create a logo.
Style Attributes
bell-iconLast Modified on October 30, 2020, 08:53 am
Modern
Classic
Youthful
Mature
Feminine
Masculine
Playful
Sophisticated
Luxurious
Economical
Loud
Quiet
Simple
Complex
Subtle
Obvious
Geometric
Organic
Visual Brief - Style
bell-iconLast Modified on
Visual Brief - Colors to explore
bell-iconLast Modified on November 01, 2020, 11:36 pm

Let designers make suggestions

Do you have any specific colors in mind?
bell-iconLast Modified on October 30, 2020, 08:56 am
The logo will be placed on YELLOW CRANES. We need a logo that will look good on a yellow background.
Visual Brief - Font
Dummy Text

font-family: 'Nunito'

Other fonts: All the text above looked basically the same so I just picked one.
Required file format (Logo Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Pdf
  • (6) Eps
Describe what your organization or product does and its target audience
bell-iconLast Modified on October 25, 2020, 04:10 am

Our company provides crane services to companies such as coal mining companies, heavy equipment sales & rental companies, road building companies, etc.


Our target audience is foremen, equipment/asset managers, equipment sales professionals, construction managers, project managers, etc.


Required file format (Business Card Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Pdf
  • (6) Eps

Rate this contest brief?

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