Food & Drink Logo And Business Card Design contest by Jill K Freedman - Designhill
Winner
Food & Drink Logo And Business Card Design required
jill_440733
Jill K Freedman United States
“ I had a great experience finding the perfect logo for my new business. It was wonderful to have so many designs to choose from and to have the ability to interact with the designers, ask for feedback and help shape the final design. ”
Winner
$409

Food & Drink Logo And Business Card Design required By Jill K Freedman

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Note : Design brief last updated on 13 March, 2019
Contest title

Food & Drink Logo And Business Card Design required

What name do you want in your logo?
Blended Foods
Do you have a slogan you want incorporated in your logo?
No but possibly the website (?) - It is blendedfoods.com
Select your industry
Food & Drink
Tell us more about your audience, organisation or product. Please also mention your special requirements
LOGO IDEA: I would like clean, modern logo with "Blended Foods" featured prominently in a bold text. I am interested in a line art blender as the company's products are all plant-based, blended foods (such as plant-based soups (both raw and cooked), salad dressings, dips and more). I included a brief description of the concept below. I think I would be most interested in Blended Foods being in black with a sleek, modern, line art type blender design with a bit of green incorporated. Maybe a swish design in the blender or coming out of the blender in green to evoke movement and also the fact that this is a healthy, vegan, plant-based company. I would like it to be a simple but recognizable design.

COMPANY DESCRIPTION: Blended Foods is a 100% plant-based, flavor forward selection of soups, dips, salad dressings and baby food developed by Jill Freedman and inspired by her travels around the world and her passion for local, fresh ingredients. Some Blended selections are raw vegan – to best preserve the plant-based enzymes in their most natural and purest state – while others are fully cooked and blended for a longer shelf life and complex flavor profile (and with our little foodies in mind). All are healthy, incorporate international flavors and are blended to perfection right here in NYC!
Who are your top 3 competitors? If possible, please provide there links as well
Juice Press: https://juicepress.com/

Pure Green: https://www.puregreen.com/
What feelings do you want your logo to provoke?
Our target audience is made up of young professionals who are seeking to eat healthy and partake in the popular movement of eating a plant-based diet (at least for some meals - and likely losing weight by doing so). Such as young professionals who do juice cleanses and may want to try s savory soup cleanse or a meal replacement option. Popular companies that target this group are Juice Press, Blue Print Cleanse, Pure Green, many brands at Whole Foods, etc.
Where all will you use your logo?
  • (1) Merchandise (mugs, T-shirts Etc)
  • (2) Online (website, Online Advertising, Banner Ads Etc)
  • (3) Print (business Cards, Letterheads, Brochures Etc)
  • (4) Signage (including Shops, Billboards Etc)
Style Attributes
Modern
Classic
Youthful
Mature
Feminine
Masculine
Playful
Sophisticated
Luxurious
Economical
Loud
Quiet
Simple
Complex
Subtle
Obvious
Geometric
Organic
Visual Brief - Colors to explore

Greens

Do you have any specific colors in mind?
Black with bright green accent(s)
Visual Brief - Font
Dummy Text

font-family: 'Comfortaa'

Dummy Text

font-family: 'Anton'

Dummy Text

font-family: 'Special Elite'

Other fonts: I like bold big letters with BLENDED FOODS in caps, please.
Describe what your organization or product does and its target audience
Blended Foods is a 100% plant-based, flavor forward selection of soups, dips, salad dressings and baby food developed by Jill Freedman and inspired by her travels around the world and her passion for local, fresh ingredients. Some Blended selections are raw vegan – to best preserve the plant-based enzymes in their most natural and purest state – while others are fully cooked and blended for a longer shelf life and complex flavor profile (and with our little foodies in mind). All are healthy, incorporate international flavors and are blended to perfection right here in NYC!

Blended Soups can be enjoyed on their own at any time, as part of a Blended soup or liquid cleanse or as a savory addition to a juice cleanse. Blended soups are also great, healthy meal-replacement options (as a part of a plant-based diet or just to reboot from that steak and martini you enjoyed last night).

Blended (Salad) Dressings are packed with herbs, natural immunity boosting and anti-inflammatory ingredients and make a great addition to kick up your evening salad at home or that grab and go salad for lunch in the office. They are also great drizzled over veggies and can be used for dipping.

Speaking of which, Blended Dips are fun, flavor bombs that can be used to snack on with some fresh veggies or healthy chips and will help you impress your guests as a fresh and healthy alternative to the standard hummus and spinach dip at your next get together.

Blended Baby Food was inspired by Jill’s little foodie, Pierce, who is now 2 years old. He always has been an adventurous eater, and we attribute that to his exposure to herbs, spices and interesting flavor combinations in his blended food phase. Blended baby food is 100% organic and is always made fresh with local products with the future foodie in mind.

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