ThePartsStore

Auto Supply Company is a warehouse distributor of automotive parts and accessories to consumers, independent repair garages and automotive dealerships. We will be launching “The Parts Store” as the consumer-facing (B2C) eCommerce store hosted on portals such as eBAY Motors and Amazon. This logo will most prominently be used on these websites but will also be used on printed material such as invoices and possibly labels, and in the future could appear on our own website and social media sites.

Auto Supply Company has been in business for over 60 years and built its reputation by offering an expansive line of quality automotive parts and brands while delivering exceptional customer service, as suggested by our tagline and slogan- The Home of Great Service ®; One Call No Matter What Hood You’re Under ®.

Auto Supply Company is a regional company but our competitors include national retail chains such as O’Reilly, Advance, AutoZone, and NAPA.

“The Parts Store” digital store’s customers will be predominately male installers/ mechanics and do-it-yourselfers that vary in age from 18-55 years old. These customers are normally looking for a bargain as it is easy to access different pricing options to compare on these sites. In the ensuing years these customers will increasingly be made up of a younger, more tech-savvy demographic who will access these sites via mobile devices.

We would like the logo to include both a type treatment and a graphical image. Our name on eBay is “ThePartsStore”; there are no spaces between the words. The logo wording should follow this rule and include “ThePartsStore” in the design. We obviously want to convey that we are an automotive parts store but the font choices and color palette will be up to the designer though they should both be bold (i.e. no pastels or “flowery” fonts). It can be full-color but should be limited to no more than three separate colors. This logo/ digital store will be accessible internationally so be cognizant of that fact when/ if you are choosing symbols and/or images.

Our aim is to have a final design chosen by 10/21/16 including feedback/ revisions.