Winner
Logo needed for ultra-luxurious skincare brand
Liana Halverson paid $220 for a new Logo Design and received 240 designs from 110 Designers.
liana.halverson
Liana Halverson United States
“ Absolutely thrilled with not only the HUGE response my competition got, but also the quality of the designs submitted. I got the perfect logo for my business in so little time. The designer was incredibly responsive and professional. Will not hesitate to use Designhill again! ”
Winner
$220

Logo needed for ultra-luxurious skincare brand By Liana Halverson

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Note : Design brief last updated on 27 September, 2019
Contest title

Logo needed for ultra-luxurious skincare brand

What name do you want in your logo?
New Zealand Purist
Select your industry
Cosmetics & Beauty
Tell us more about your audience, organisation or product. Please also mention your special requirements
We manufacture luxury 100% natural and organic rare glacial clay face masks sourced from the Southern Alps mountain range of New Zealand and we also have an online marketplace for other natural skincare products also from New Zealand. We target the luxury market, and women ages 24-45 who want the "absolute best on the market", organic, safe products for themselves and their families.
The product is "Volcanic-Glacial Clay", and the logo is going to be imprinted into the metallic gold lid of the product jar, so something that looks good both; a) in color for print/website AND b) in solid gold for the jar lid. I am attaching our current logo that I did myself that feels very incomplete and does not incorporate the metallic gold accents that I would prefer, so I am very open to new ideas. I am also attaching images of products whose design I admire, but don't necessarily want to copy. Clean lines and sophistication would be a way to describe what I am looking for.
Who are your top 3 competitors? If possible, please provide their links as well
Rare by Livkin: http://www.rarebylivkin.com/
Sand & Sky: https://www.sandandsky.com
La Prairie: https://www.laprairie.com/default/home?ncr=true
What feelings do you want your logo to provoke?
Rare. Exclusive. Serene. Luxury spa experience. Pristine natural places. Clean beauty. Purifying. Trustworthy (professional).
We are targeting the 1% - specifically, women who value luxury natural products for themselves and their families.
Where all will you use your logo?
  • (1) Online (website, Online Advertising, Banner Ads Etc)
  • (2) Print (business Cards, Letterheads, Brochures Etc)
  • (3) Signage (including Shops, Billboards Etc)
Select the types of logos you need?
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Style Attributes
Modern
Classic
Youthful
Mature
Feminine
Masculine
Playful
Sophisticated
Luxurious
Economical
Loud
Quiet
Simple
Complex
Subtle
Obvious
Geometric
Organic
Visual brief - Styles
Visual brief - Colors to explore

Dark neutrals

Aquas

Let designers make suggestions

Other colors: I definitely want metallic gold highlights incorporated into the design
Visual brief - Fonts
Dummy Text

font-family: 'Allerta Stencil'

Dummy Text

font-family: 'Sintony'

Dummy Text

font-family: 'Abel'

Dummy Text

font-family: 'Marcellus SC'

Dummy Text

font-family: 'Play'

Dummy Text

font-family: 'Antic'

Dummy Text

font-family: 'Quicksand'

Dummy Text

font-family: 'Alef'

Dummy Text

font-family: 'Libre Baskerville'

Dummy Text

font-family: 'Comfortaa'

Dummy Text

font-family: 'Asap'

Dummy Text

font-family: 'Nunito'

Required file format (Logo Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Pdf
  • (6) Eps

Rate this contest brief?

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